U2AOS1 - Heuristics

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10 Terms

1
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Heuristics

mental shortcutes that we make to allow for quick decisions based on limited info

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Availability heuristic

Involves making a decision based on what immediately comes to mind

3
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Pro's of availability heuristic

Saves times & effort, analyse similar situations

4
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Con's of availability heuristic

Overestimate liklihood of recent events reoccuring

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Representative heuristic

Categorising a person/object/event by comparing it to what we think is most relevant or typical for that category

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Pro's of representative heuristic

Understand a new person, object or event by comparing it

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Con's of representative heuristic

Similarities can be overestimated and lead to errors in judgement or decisions

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Affect heuristic

Involves making a judgment influenced by your current emotional state

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Pro's of affect heuristic

Good mood may encourage you to try new things and take calculated risks

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Con's of affect heuristic

Bad mood could mean you are less likely to try new things that could improve ourselves or challenge us to be better