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breakaway movements from established churches
stratification
relative deprivation
social change
Black Muslims
this formed during the 1960s, against the backdrop of the civil rights movement and thus political unrest
Black Muslims were experiencing economic and social deprivation and denied any real hope of change by the political system
defeat in war
natural disaster
economic collapse
people can learn how to increase their abilities to reach goals (e.g. Scientology)
people learn that the present is the only moment and therefore they must celebrate what they already have (e.g. Human Potential, Bhagwan Shree Rajneesh)
postmodernity is characterised by choice and consumption and NAMs allow people to be ‘spiritual shoppers’
the postmodern world rejects modern rationality and metanarratives
the modern, scientific world is seen as a failure (e.g. due to global warming) and so people turn to NAMs such as New Science
postmodernity is an era of relativism
modernity creates different roles
consumerism
social change
decline of traditional religion
the fully engaged
the serious part-timers
casual part-timers
traditionally women are seen as naturally different to men and more in tune with the natural rhythms of life
Woodhead argues that women feel double alienation in the family and NAMs can offer a chance for self-exploration and identity
women, especially middle class women and stay at home mums, may have more time and money to be able to access the rather expensive and various new age therapies
NAMs are mainly run by women who primarily seem to market their products and services to other women
there is no evidence of supernatural power
no evidence of collective worship
there is little evidence of the new age providing a unifying force; instead it is very individualistic
it is difficult to operationalise membership (individuals drift in and out and are often interested in more than one element at a time)
few individuals who are interested in it would consider themselves part of an organisation
Bruce argues that they have low impact (few people order their lives in terms of the new age movement)