LESSON 1: Media as Means

Mediation

it is the process of representing or conveying something ; Ideas, knowledge, and reality can only be encountered in their materially contained form ; Media as People

Mediatization

media in the sense of mechanical and electronic media technologies ; the presence of media has become a structural condition for the determination of society and outworking cultural practices ; the world reconfigured by Media

Message

change of scale or pace or pattern that it introduces human affairs

Harold Innis

the Bias of Communication argues that each medium creates its own information and knowledge monopoly

Print Media

amplified writing and gave birth to the new world ; introduced books of all sorts, from religious to scholarly to artistic text ; everyone is exposed to exactly the same texts that experts are exposed to and their own discoveries

Newspaper

ability to provide in-depth analysis, background information, and multiple perspectives on a story ; can offer a detailed exploration of complex issues and provide context for understanding current events newspaper readership has declined ; in recent years, limiting its reach compared to other media forms like television and the internet ; space constraints may limit the amount of information that can be presented, potentially leading to oversimplification or omission of important details

Motion Picture

the potential to deeply immerse viewers in specific topics or issues, providing detailed insights and emotional resonance ; it can offer a more nuanced exploration of complex subjects and encourage critical thinking ; documentaries and films can be biased or one-sided, presenting a particular viewpoint without adequately representing alternative perspectives ; the editing process can shape the narrative in ways that may not accurately reflect reality

Marshall McLuhan

“The Medium is the Message“ he made this aphormism

Andre Bazin

Film Theorist ; the medium of cinemas was cradled in humanity’s heart long before the invention of the technology because humanity always desires to capture reality

Silent Film Scene

a sequence from the era before synchronized sound (mid-1890s–late 1920s) or a modern stylistic choice using no spoken dialogue, relying entirely on visual storytelling

Broadcast

transmitting audio or video content to a wide audience via radio, television, or the internet, or making information widely known

Radio Broadcast

the transmission of audio content (voice, music, news) from a central transmitter to the public using electromagnetic waves via AM, FM, DAB, or internet streaming