Digital Marketing Test

What is SEO?

Improving a website’s visibility in search engine results

What is SEM?

A form of internet marketing that focuses on increasing a website’s visibility in search engine result pages (social media)

What is content marketing?

An approach to marketing that focuses on creating and distributing content.

What is social media marketing?

Digital marketing that utilizes social media platforms to connect with audiences

What is “Pay per Click Marketing”?

Ads you pay for clicking on them

What is affiliate marketing?

Paying for sponsors

What is traditional marketing?

Offline advertising an outreach efforts

What is digital marketing?

Promoting brands and connecting with potential customers

What is influencer marketing?

Collaborating brands

What is marketing automation?

Paying for sponsors

What are the benefits of SEO?

Increased website traffic

What are the benefits of SEM?

It displays ads

What are the benefits of Content marketing?

It drives profitable customers

What are the benefits of Pay-per-click marketing?

It controls clicks

What are the benefits of affiliate marketing?

It only pays if it sells

What are the benefits of influencer marketing?

It increases brand awareness

What are the benefits of marketing automation?

Aligned sales and marketing teams

What is viral marketing?

Marketing strategy that encourages people to share the message, product, or service with others leading to wide dissemination

What is Call to Action?

A-actionable, C-clear, E-engaging

What is reach?

The total number of unique users who have seen the content

What is impression?

The number of times your content, ad, or poster is displayed to others

What is engagement?

How users interact with your content. (Likes, comments, subscribers, saves, follows, shares, resposts)

What are the parts of the marketing funnel?

Awareness, consideration, conversion, loyalty