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What are the top 5 pet food trends?
Premiumization
Humanization
Buying Habits
Function/Natural Ingredients
Sustainability
Premiumization vs Humanization
pre- What would the owners be willing to put on their plates
hum- societal attitudes towards pet ownership continue to shift
owners choosing more economic food choices for themselves but not their pets
sustainability and transparency
decrease plastic
decrease meat
“clean label” (natural, plant based, non GMO organic)
____ food is the biggest expense of owners.
Pet
Owners are investing in supplements and vitamins at a ____ rate than a decade ago.
higher
Function/Natural ingredients
movement away from products with long shelf life
natural products most commonly searched by owners
Increased interest in vegan products
increased interest in organic
____% of pet food was grain free.
40
What are grains?
seeds of grasses cultivated for food called cereal
What is Barley, bran, Rye, and wheat considered?
Grain free
What is corn, cornflour, oats, and rice considered?
Gluten free but grains
Why grain free?
grains are deleterious for dogs and cats
allergies are due to grains
What are pulse ingredients?
fine powdered materials from peas, lentils, and chickpeas.
What does aflatoxins produce?
acute hepatic necrosis
What are the 5 reasons to recalls?
foreign material
bacterial contamination
aflatoxins
nutritional inadequate or excess
faulty packaging
What do vegan diets include?
essential amino acids
digestibility
bioavailability
____% of owners prepare homemade foods.
10
Most cats and dogs receive ___% of calories from commercial foods.
90
What is the primary concern about homemade diets?
not nutritionally adequate
What are the 3 categories of raw food diet
commercially avaliable raw food diets
homemade complete
combination diet
what helps you determine how much a patient should eat?
patient desired weight
what is RER?
resting energy requirement, the estimate of daily energy needed to sustain essential bodily functions while at rest
how do you calculate RER?
70x (BW in kgs^0.75)
x^y on phone
where should you round when calculating RER?
2 decimal places
how do you calculate daily energy requirement (DER)
multiply RER by coefficient based on life stage and body condition
what influences daily energy requirement?
species, life stage, repro status, activity level
what are the 5 steps to designing a feeding plan?
calculate RER, determine RER, calculate feeding amounts, write instruction for team and clients, send home clearly written instructions
how do you determine the cost of feeding?
DER/food kcal = answer
cost / amount of food = answer 2
answer 2 / answer 1 = cost/day
What are the 4 nutritional goals for Cats and Dogs?
-avoid deficiencies and toxicity
-Promote Longevity
-Promote Health
-Modulate disease when health cannot be achieved
Energy Content is derived from?
protein
fat
carbs
Cats are more for protein and fat.
Diets should be balanced according to its energy content of what 2 things?
-energy limiting
-bulk limiting
Energy is measured in?
kilocalories
What is metabolizable energy?
energy utilized in the body
dependent on nutrient composition and species
vary with overall digestibility and individual metabolic efficiency.
Daily energy requirement (DER)
Average daily energy expenditure of a cat or dog dependent upon stage of life, physiological state and activity