Funeral Service Marketing- Chapter 21 & 26 terms

Advertising

Making the public aware of the services or commodities that a business has for sale

Brand (Trademark)

A name term, design, symbol, or any other feature that identifies one seller’s goods or services as distinct from those of other sellers. The legal term for brand is Trademark.

Census of Business

A source of market data that explains where certain businesses are located

Census of Housing

A source of market data that keeps track of new home sales by region and/or construction of new houses by region and specific area

Census of Manufacture

A source of market data that explains where manufactures are located

Census of Population

A source of market data that complies population statistics and distribution or population by region, area, etc.

Demographics

The statistical study of human populations with respect to their size and density, distribution, composition, and income

Economic Base

The wealth produced in or near a community that provides employment and income to the local population

Good Customer Service

Means to exceed the customer’s expectations

Marketing

Any activity a funeral home engages in to create public awareness, generate new business, or retain present business

Market

A group of potential customers having purchasing power and unsatisifed needs

Public Relations

Inducing the public to have a positive feeling about a business. A well-organized public relations program can reinforce a funeral home’s advertising, increase the credibility of the firm in the eyes of the public, and position the funeral home in the community as a leader in the field

Publicity

The firm’s name, and that of the staff, consistently reported in the local press, on radio or television establishes the firm as a professional, reputable authority

Blog

A regularly updated website that has information or articles written in an informal or conversational style

Infographics

Charts or diagrams that communicate information customers need to know

Podcasting

Digital recordings or broadcasts that cover relevant topics, answer questions, or even involve interviews of people in the industry. Podcasts are available to download or stream on a device like a phone, computer, or tablet

Quote Images

Photographs with uplifting/ relevant quotes posted on social media platforms

Vlogging

A video post that can result in a deeper connection with the audience. Vlogs can be posted on the business blog, social media accounts, or the funeral home’s youtube channel

Social Media

As defined by Wikipedia- interactive technologies and digital channels that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks

Youtube

As defined by Wikipedia- an american online video sharing and social media platform owned by Google

Website

As defined by Wikipedia- (also written as web site) is a collection of web pages and related content that is identified by a common domain name and published an at least one web server