Goals of Psychology
study behavior, study cognition, study individuals (and societies), take a scientific approach, and make careful conclusions (have reasons)
What is behavior?
Observable actions
Individuals and societies maintain ethical standards that define good and bad behavior
What is cognition?
Mental thinking processes
Internal thought processes that occur either unconsciously and consciously.
Why do psychologists study cognition?
our thinking processes are central to the human experience
Why do psychologists study behavior?
because it’s tightly linked to cognition, and what we think about becomes what we believe
B, C, SC
Biological, Cognitive, and SocioCultural
Anthropology
Focus on role of individuals within a society
Sociology
Focus on how a society impacts its members
How to come to more valid and reliable conclusions?
Study many individuals even though challenges may arise.
What affects one’s behavior and mental processes? (are overlaps)
Society and culture
Generalizations
conclusions made from research to apply to a group or majority of a group. they help us recognize patterns. However, because individual differences exist we must be careful how we make the generalizations.
Stereotypes
generalizations of how people behave
What is typical and usual?
Average
Norm
A standard or range that helps define what is typical for an individual or group
generalization terms
rarely, sometimes, might/may, tend to, often, usually
Conforming
The average person will often behave with the standards/ rules of a group (sometimes via peer pressure)
compliance
changing behavior while disagreeing with the group
Identification
conform to the expectations of a social role
Internalization
genuine acceptance of group norms; changing behavior to change internally
Bystanderism
The average person is less likely to help someone in need when there are other people present. (because we believe that someone else will help them)
Empirical Evidence
The findings of a study have been directly observed or experienced using the scientific method. Observation, experimentation.
Anecdotal Evidence
Evidence that has been observed from someone’s personal experience, or repeated from what they’ve heard others say.
Validity
The extent of reliability of the instruments used to measure exactly what you want to measure.
Reliability
The extent to which the outcomes are consistent when the experiment is repeated more than once.
The scientific method
identify the problem, gather data, create a hypothesis, test the hypothesis (experiment), does the new data agree?
Subjective
personal, information is anything that is based on personal opinion, judgement, feelings, or point of view
Objective
observation, information is factual and based on observations and measurements
Confirmation Bias
biased towards people who will confirm your beliefs. Comfortable in the untruths.
The tendency to search for, interpret, favor, and recall information in a way that confirms or supports one’s prior beliefs or values.
signs of confirmation bias
not seeking out objective facts, interpreting information to support your existing belief, only remembering details that will uphold your belief, ignoring information that challenges your belief.
Individualist cultures
self goals
Collectivist cultures
community goals
understanding context in psychology
we might do things differently compared to others, psychology is more about causes/influences on behavior
ethics
we might be right/wrong
others might be right/wrong
biological course focus
individual, physiological causes
evolutionary course focus
natural selection
cognitive
mental processes, thinking process
cross cultural
social environment and its effect on individuals
humanistic
free will and choice
behavioral
learned behavior
psychodynamic
unconscious mind