Enterprise
Entrepreneurial activity (can also mean a business or company)
Entrepreneur
Someone who creates a business, taking on financial risks with the aim of making a profit from the business
Consumer
Someone who buys and uses good and services
Obsolete
Out of date or not used any more
E-commerce
Using the internet to carry out business transactions
M-commerce
Using mobile technologies, such as smartphones an tablets, to carry out business transactions
Social media
Websites that allow users to interact with other users, by sharing text-based messages, pictures or links to online content
Payment platforms
Enable businesses to take online payments from customers. They are usually free for the customer to use, but take a small amount of commission from the seller
Marketplace
The activities involved in buying and selling particular types of goods or services, in competition with other companies
Data
Information, particularly statistics, that can be collected and analysed
Demographic
Relating to the population, such as average age, average income and so on
Risk
The possibility that an enterprise will have lower than anticipated profits or experience a loss
Financial reward
The money that an entrepreneur or investor receives when a business succeeds
Market research
The process of gathering information about the market and customers' needs and wants in order to help inform business decisions, including product design and marketing
Revenue forecast
A prediction of future revenue based on expected sales; this is either a judgement or based on previous sales patterns
Cash flow
The amount of money coming in and going out of the business and the timing of this movement
Sales revenue
The amount of money that comes in from a business's sales
Investment
Putting money into a business with the intention of making a profit
Start-up
A new business, usually with only a small number of employees - perhaps only one
Intuition
Knowing something instinctively or understanding something easily without conscious thought
Stakeholder
Anyone who has an interest in the activities of a business, such as its workers, its suppliers, its directors, the local community and the government
Ethics
Moral principles or standards that guide the behaviour of a person or business
Unique selling point (USP)
Something that makes a product stand out from its competitors
Values
Standards of behaviour or moral principles
Loyalty
Wanting to always support something or someone
Market share
The proportion of sales in a market that are taken by one business
Economy
The system by which a country's money and goods are produced and used