Some main ideas about the AM concerning the GCSE Media Studies curriculum by the AQA.
Sheffield
Where the AM are from.
Formation of the AM
The AM was formed by some friends, while they were still in school, making them an organic band.
Organic success
Organic success refers to succeeding as a band organically, for example pure skill, and no other external factors.
Marketing strategies put in place by the AM
Gigs (Small concerts)
Putting music online (Myspace)
Burning CDs and leaving them on public buses
P2P (Peer-to-peer)
eg. Napster
A peer-to-peer network refers to a network which is formed between multiple computers that can share files directly between themselves with no central system.
Bang-Bang Records
The AM first label, which was also made by them.
Intertextual reference
When one text refers to another text, creating a connection or adding depth to the meaning.
Alex Turner
Lead vocalist of the AM.
Representations targeting millennials
The AM used 3 3-tube colour television cameras (Ikegami), to create a vintage feel for their music video in order to target millennials.
What demographic are the AM targeting?
Lower-Middle class millennials.