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telesales
selling or marketing goods and services by phone
telemarketing
selling or marketing goods and services by phone
cold calling
phoning people who have not requested a call in order to try and sell them something
hard sell
attempt to sell something by being very forceful or persuasive
part with their money
spend money
TV shopping channel
a TV channel devoted to selling products
merchandise
products that are bought and sold
hasn’t looked back
has moved forward successfully
purchasing power
the ability to buy goods i.e. the amount of money that have available
shop around
trying different companies or shops to see which offers best value
stocks
keeps a supply of it = keeps it in stock
trade something up
usually a car or a house, you buy one that is of higher value than the one you had before (pop. = trade down)
brand loyalty
confidence in that particular make and a tendency to always choose it
loss leader
selling an item for less than it costs to attract customers so they will also buy the more profitable items - the item being sold at a low price
price
give them a price
niche market
a specialised group of customers with particular interests
auction
sale of goods or property where people make gradually increasing bids and the item is then sold to the highest bidder
lucrative
producing a lot of money
red tape
bureaucracy (negative)
administration
organisation and arrangement of operations
proposition
formal offer
takeover
agreement in which one company takes control of another one
reach a compromise
come to an agreement in which both sides reduce their demands a little
hammer out a deal
talk in detail until a business agreement is made
swallowed up
taken over by a larger company
capital assets
buildings and machines owned by a company
invest in
put money into
start-up
new company
holiday property letting agency
a business organising the rental of holiday houses and flats
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