English Vocabulary in Use - 7 At work: careers

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29 Terms

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telesales
selling or marketing goods and services by phone
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telemarketing
selling or marketing goods and services by phone
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cold calling
phoning people who have not requested a call in order to try and sell them something
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hard sell
attempt to sell something by being very forceful or persuasive
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part with their money
spend money
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TV shopping channel
a TV channel devoted to selling products
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merchandise
products that are bought and sold
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hasn’t looked back
has moved forward successfully
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purchasing power
the ability to buy goods i.e. the amount of money that have available
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shop around
trying different companies or shops to see which offers best value
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stocks
keeps a supply of it = **keeps it in stock**
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trade something up
usually a car or a house, you buy one that is of higher value than the one you had before (*pop.* = **trade down**)
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brand loyalty
confidence in that particular make and a tendency to always choose it
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loss leader
selling an item for less than it costs to attract customers so they will also buy the more profitable items - the item being sold at a low price
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price
give them a price
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niche market
a specialised group of customers with particular interests
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auction
sale of goods or property where people make gradually increasing bids and the item is then sold to the highest bidder
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lucrative
producing a lot of money
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red tape
bureaucracy (negative)
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administration
organisation and arrangement of operations
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proposition
formal offer
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takeover
agreement in which one company takes control of another one
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reach a compromise
come to an agreement in which both sides reduce their demands a little
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hammer out a deal
talk in detail until a business agreement is made
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swallowed up
taken over by a larger company
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capital assets
buildings and machines owned by a company
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invest in
put money into
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start-up
new company
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holiday property letting agency
a business organising the rental of holiday houses and flats