Mass communications Midterm

Which of the following is a media vehicle?

The New York Times

What factors are making traditional mass media business models obsolete?

Technological, economical, and social (all of these)

Somatic noise occurs when a word or phrase means something different to the source than to the receiver

True

Media analyses can occur at which level?

Macroanalytic

When reading the New York Times, a person is most likely utilizing the ________ function of the media

Interpretation

Mass media can transmit values by enforcing social norms

True

Movies came about in the US during 3 important trends that growth

Urbanization, Industrial Revolution, Immigration

What is not a cultural implication of the development of the computer

Dance movements became more sophisticated

The development of photography meant that during the civil war many people got their first glimpse of the actual horrors and casualties of the war

True

____________ refers to the inexpensive and successful mass-appeal newspapers of the early 1830s

The penny press

Defining features of a newspaper include

Diverse content, conveniently packaged, localization, and a record of history (all of these)

The first newspaper published in America was silenced after only one issue because of content that government officials consider inappropriate

True

The first magazines printed in America were designed as

Collections of varied literary materials

A magazine’s ________ department is responsible for selling space in the magazine

Advertising and sales

Magazines do not attract more specialized audiences than do other media

False

With _____, books don't have to be printed on paper to be distributed

E-books

During the civil war, soldiers needed something to occupy themselves with during idle times; this demand led to

The publication of vast quantities of paperbacks books

There are five major departments in a typical publishing company: editorial, production, marketing, general administration/ business, circulation

False

Satellite radio primarily targets people listening

In their cars

Which of the following is NOT a defining feature of radio

It is the least mass of the media

The emergence of AM was the most important development in the radio industry during 1970s and 1980s

False

The Great Depression had a severe impact on the recording industry, but thanks to the______ , the industry again became profitable

Jukebox

________ provides the key source of feedback to the music industry

Billboard magazine

Although some American recording artists were prominent during the 1960s, the music scene became dominated by the British Invasion

True

Probably the first practical motion camera and viewer, the ______, was developed in the Edison labs

Kinetoscope

Showing two full length films on the same bill is called a

Double feature

Although the film industry had previously refused to advertise on TV or allows films to be shown on TV, by the late 50s Hollywood begin to cooperate with television

True

Which of the following is NOT a defining feature of television

It is second only to newspapers as a medium for news

If channel 4 describes itself as part of the XYZ broadcasting network, the station is most likely

An affiliate

In the 1950s, the "golden age" of TV, Networks became the primary source of programming for stations

True

The______ of a cable system consists of the actual cables that bring the signals to subscribers

Distribution system

Satellite and cable network's ratings are measured by

Nielsen ratings

Satellite networks and cable networks are both national in focus, with no local origination of programs

False