Unit 2 for Social Psychology

Attitude

a favorable or unfavorable evaluative reaction toward a person object or idea that involves 3 components.

affective

emotional reaction toward someone/something

cognitive

evaluative thoughts about the attitude object.

Behavioral

behavioral tendency to apporach or avoid

affective, cognitive, behavioral

3 components of Attitudes

Likert Scale

numerical scale used to assess attitudes, includes a set of possible answers with labeled anchors on each extremee

Implicit Attitude Measures

assumes people possess “implicit attitudes that they are not aware of having.

Response latency

measure of attitude accessibility; the faster a response the more accessible the attitude.

Implicit Association Test

measure of unconscious attitudes baed on the speed with which people respond to pairings of concepts.

power of situation

reason for attitude-behavior discrepancy?

Principle of aggregation

when behaviors are aggregated across situations, attitudes are more predictive.

true

T/F specific attitudes predict specific behaviors and general attitudes predict general behaviors

Theory of planned Behavior

Attitudes toward the behavior, subjective norms, and perceived control all contribute to behavioral intention which results in the behavior.

Self efficacy

level of confidence you have in your ability to achieve an outcome.

False

T/F Strong attitudes are not highly accessible.