module 2 (ux research tools)

purple: examples; orange: ROI of performing ux research; green: advantages

user testing

research method that tests an individual’s experience with a product, app, or website

user brain (UT)

can perform surveys (simple and least paid), recorded tests (annotation in accordance with performance), and live conversation (conversing while interacting)

organization and project management

suited to help plan and _ ux data (easily accessible tasks, improved collaboration, targeted deadlines, allocation of resources, informed decision making)

usabilla

example of organization and project management

airtable (OPM)

spreadsheet with database

woopra (OPM)

user segmentation mapping

analytics and heat mapping

quantitative measurement and analysis of user activity on a website or app, capture where user executes behavior (data-driven insights, improve user understanding, user behavior, pain points in UX, enhance usability)

hotjar and mouseflow (AHM)

determines parts where most activities are

google analytics (AHM)

heavy volume of users, provide with demographics, pages per session, bounce rate, conversion rate

mixpanel (AHM)

deeper behavior analytics

a/b testing

involves qualitative methods to ask users their opinion on two options: wireframes, prototypes, or real-time data gathering (data-driven decisions (what is successful), improved user engagement, improved conversion rates, validate change (check for significant impact), reveal user preferences, continuous optimization)

optimizely and VWO

examples of a/b testing

user surveys and studies

present a series of questions to provide feedback about how users feel (attitudinal data) (direct user insights, data-driven decision, identification of pain points, validation of design changes, segmentation and personalization, tracking trends over time)

surveymonkey (USS)

create, send, and analyze surveys of all sizes

UI

example of user surveys and studies

design evaluation

the systematic review of a design to identify usability problems or opportunities to reduce friction

design iteration

process of testing, refining, and re-testing designs over time (improved design quality, enhancing usability, data-driven decision (result-based), efficient iterations, collaboration and alignment, clear documentation)

fengui (DEI)

attention using eye tracking ( know and predict user attention how users will react)

optimal workshop (DEI)

can do card sorting method and tree testing

card sorting

research methods that understands how users categorize and label information into themes

tree testing

method for evaluating the findability and usability of information inside the website using the existing navigation structure

wireframes

low-quality, often hand-drawn, designs of products, websites, or apps that offer a basic layout and guidelines

prototypes

take wireframes one step further, adding greater detail and often basic interaction (early problem detection, user-centered design, informed decision making, efficient iteration, stakeholder alignment, validation of design concepts)

macflow (WFP)

option to track revisions

user onboarding and in-app messaging

demonstrating value to users, a more comprehensive term reflecting all user experience segments (enhanced user understanding, real-time guidance (contextual help), personalized experiences (addressing specific needs and behaviors), data-driven insights, improved feature adoption, iterative improvement)

appcues (UOIAM)

diversify, drive adoption, pinpoint where users struggle

walkme

example of user onboarding and in-app messaging

satisfaction

enhance user _

development

reduced _ costs

conversion

increased _ rates

competitive

_ advantage

reputation

brand _ and trust

customer service

reduced support and _ costs

roadmaps

informed product _

validation

market _

accessibility

improved _ and inclusivity

savings

long-term cost _