1970s: activism and fashion

Fake fur

Environmental concerns- crocodiles leopards tigers. The endangered species act was passed to prevent their extinction.

Feminist movement

more women succeeding in the workplace, dresses less common for going out

stonewall riots

people began expressing their sexuality through clothing- pride parades

Calvin Klein

Create a designs with expensive fabrics, and usually in natural color palettes

Ralph Lauren

Began with menswear and expensive well-made ties later finally tailored shirts for women

Punks

Messy baggy and ripped clothing typically with black leather and micro, mini skirts and fishnets- safety pin purple lips

Pantsuits

Became popular with women for buisness, and leisure- were advised to wear similar top, skirt and small bow tie

Hip huggers

Very flared bottoms fitted smoothly across the head and were made with a facing rather than a waistband at the top (low waist)

Diane von furstenbog

Popularized dresses made of printed jersey nets- tied shut with belt

Leisure suits

sports suits with shirt like jackets

Peacock revolution

Major impact on tuxedos which were cut with more body shaping in Burgundy, green and brown. Ruffled fronts- new style texture print etc

skimmer

a sleeveless princess line style

Hot pants

Very short pants

swim jams

Swimsuits made out of nylon or cotton with longer length

Music influence

Punk rock- safety pins leather fishnets

Hippie fashions- natural fabrics ethnic inspired

Designer jeans

Predominantly displayed the name of the design designer twice as expensive and popular in the late 1970s

environmental movement

Consumers began using more sustainable and eco-friendly practices, faux furrs were encouraged as well as fair trade and labor practices

halston

Created full length body tight evening gowns that were made of silk or synthetic knit fabric