Consulting Statistics

world population

8 billion

global world product

$120 trillion USD

global life expectancy

73 years

US GDP

$30 trillion

US life expectancy

79 years

US population

340 million people

number of US households

130 million

average US household size

3 people

US median household income

$80,000

% of US population with bachelor’s degree

38%

% of US population under the age of 18

22%

% of US population aged 65 or older

18%

US smartphone penetration rate

90%

annual rate of US GDP growth

2%

NYC population

8.5 million

LA population

3.9 million

Chicago population

2.8 million

standard federal corporate tax rate

21%

Asia population

4.7 billion

China population

1.4 billion

China GDP

$15 trillion

India population

1.4 billion

India GDP

$3.2 trillion

Japan population

126 million

Japan GDP

$5 trillion

Japan life expectancy

85 years

Europe population

740 million

Germany population

83 million

Germany GDP

$4.2 trillion

France population

64 million

France GDP

$2.9 trillion

UK population

68 million

UK GDP

$3 trillion

Africa population

1.3 billion

Africa GDP

$2.7 trillion

Latin America population

661 million

Latin America GDP

$4.8 trillion

Brazil population

215 million

Brazil GDP

$1.6 trillion

Mexico population

130 million

Mexico GDP

$1.3 trillion

Compound Annual Growth Rate (CAGR)

(Ending Value/Beginning Value)^(1/n) -1

Breakeven Point

Initial Investment/Annual Profit

Profitability

Revenue - costs

Market Share

Company Revenue/Total Market Revenue

Cash Flow

net amount of cash moving in and out of a business

Discount Rate

accounts for fact that dollar today is worth more than a dollar in the future, increases when interest rate increases

Net Present Value

measures whether a project of investment will be profitable by comparing today’s value of future cash inflows to its costs

How to interpret NPV

Positive NPV means that the projected earnings generated by a project or investment—discounted for their present value—exceed the anticipated costs, also in today’s dollars

NPV Perpetuity Approximation

(Cash flows/discount rate) - upfront costs

Fixed Costs

Rent, salaries, insurance, depreciation, debt payments, software subscriptions, utilities (base portion)

Variable Costs

raw materials, hourly wages, shipping, packaging, sales commissions, transaction fees, utilities (usage-based portion)

Customer Lifetime Value (LTV)

average revenue per customer x gross margin x average customer lifetime

Customer Acquisition Cost (CAC)

Total Sales & Marketing Spend / Number of New Customers

what is a good LTV/CAC ratio

3x or higher

average fortune 500 revenue

40 billion

US total business days

250

churn rate

percent of customers who leave, equal to 1/average customer lifetime

US healthcare market size

$4 trillion

US smartphone market

$80 billion

Internal Rate of Return

annualized rate of returns, the discount rate that makes you break even in present value terms, hard to calculate with algebra