The Power of Persuasion Terms

Hook

Grabs the reader's attention and interest. Establishes a connection between the writer and an audience, using information about that audience (its concerns, characteristics, and background knowledge) to do so. Can also be an anecdote, an image, a definition, or a quotation.

Arguable Thesis

Clearly states the writer's **claim** by telling readers what the writer wishes to argue. It concisely states the claim in a well-conceived complex sentence. It usually comes in the opening paragraph of the text.

Concessions

Are used to recognize counterclaims made by the other side

Refutations

When a writer argues at length against the opposing viewpoint by proving that his or her claim has more validity

Rebuttal

When the writer grants that the other side has some validity and then explains why his or her argument is better.

Support

Presents facts to convince the audience of the writer's claim and sets out the reasoning behind the writer's argument. It provides supporting evidence of the writer's claim. It blends together logical and emotional appeals and takes into account the kinds of appeals that will have the most impact on the audience.

Convincing Conclusion

Restates the main claim of the thesis and provides readers with a call to action and makes a final new appeal to values.

Call to Action

A plea to readers to take a specific action that furthers the cause of the argument being made.

Rhetorical Situation

The influence of the context and circumstances surrounding a piece of writing or speaking

Rhetorical Devices

Are linguistic tools (elements of language) that are meant to have a particular effect on the audience as they also help to support the speaker’s message/argument.