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Law of Averages
LOA
the more work you put in, the more you get out
Law of Averages
50
Doors: total # of business doors you walk into:
15
Decision Makers: Total # of Decision Makers that handles the bills:
7
Presentations: total # of side by side comparisons you did:
2
Apps: total # of customers you sold:
Working towards my degree, the more time I spend studying and effort I put into my work, the better my GPA will be
What is an example of how the LOA applies in your life outside of work
Introduction, Short Story, Presentation, Close, Rehash
5 Steps to a conversation
Introduction
First 30 seconds to create a personal relationship
Short Story
Pitch/Deeper Questions
Presentation
Apple to apple comparison, paint the picture, sizzle the deal
Close
ABC (Always be closing). Assume the sale, close with confidence
Rehash
Suggest more options, Upsell mobility, talk about referrals
Jones Effect, Indifference, Fear of Loss, Sense of Urgency
4 factors of impulse
Jones Effect
People dont want to miss out on what others have. “Thats exactly what your neighbor said”
Indifference
Acting the opposite of a salesman. “I don’t know if I can help you yet”
Fear of Loss
“Im in the area today. Promotion won’t last, you cant guarantee to return”
Sense of Urgency
“It wont take very long at all. I promise it will be worth your time”
Have an maintain a great attitude. Be on time. Be prepared. Work a full day. Work your territory correctly. Respect the customer (DM) and your client (Verizon). Understand your opportunity. Take control.
8 Great work habits
Creating personal relationships
CPR
Family, Occupation Recreation, Dreams, Sports
FORDS
Wall, Weekend, Wardrobe, Weather, Work
5Ws
Smile, Eye contact, Enthusiasm
SEE factors
Power of Observation
POO factors
impulse reaction, not based on solid concerns
Artificial Objection
AIR and JIFS
How to overcome artificial objections
Acknowledge, ignore, resume. “I understand you’re not interested. Your neighbor said the same thing but I was able to help them. Who are you using for your cellphones?”
AIR
Jones Effect (neighbor), Indifference (idk if I can help you), Fear of Loss (Promotions won’t last), Sense of Urgency (This won’t take long at all)
JIFS
objection based on real experience such as a bad experience or current concern or fear
Real objection
My price went up. Tech ruined the job. Bad service. Can’t lose my phone numbers
Examples of real objections
3 Rs, 3 Fs, 3 Ts
How to overcome real objections
Repeat, Reassure, Resume
3Rs
Repeat, Reassure, Resume
I understand bad service can be a hassle, We have rewired the area, Who are you using for your cellphones?
Feel, felt, found
3 Fs
I understand how you feel.
Your neighbors/I felt the same way.
We found that rewiring the area has improved the service.
Who are you using for your cellphones
Feel, felt, found
Thats exactly why I’m here.
That’s exactly why your neighbor is switching.
The best part is.
3Ts
The boss is not in right now
Boss won’t be interested
Make an appointment
Examples of gate keeper objections
That’s okay, maybe you can help me out, Pitch the gatekeeper.
Overcoming gatekeeper objections
Comes before a presentation
When do we get early objection?
During/after presentation, sizzle the deal
When do we get a closing objection?
1/3 of the time gatekeeper is owner
1/3 of the time gatekeeper is a strong influencer
1/3 of the time DM might be in the back listening
Why do we want to pitch gatekeepers fully?
Expect an objection when pitching a business
Find out if the objection is artificial or real
Use proper system to overcome
Resume
Keep in mind
causes confusion and reduces impulse
Overcomplicating things
Keep it short and simple
KISS
Pitch, objections, presenting
What should KISS be applied to?
Keep it long and lengthy
KILL
CPR, conversation, asking qualifying/deeper question, letting the customer talk about past/bad experiences
What should KILL be applied to
How many lines do you have?
What kind of phones do you have?
How long have you had them? (2+ years phone is paid off)
You must be paying about X.XX per month? (60/line AT&T, 50/line T-Mobile, 40/line pre paid provider)
Cellphone questions to ask
How many phone numbers do you have?
Are they used for anything besides calling and fax?
You must be paying about X.XX per month right? (100 for internet, 50 per phone line)
Business Related Questions to ask
Plus plan: 1 line
$75
Plus plan 2 lines
130
Plus plan 3 lines
150
Plus plan 4 lines
180
Plus plan 5 lines
200
Pro plus 1 line
80
Pro plus 2 lines
140
Pro plus 3 lines
165
Pro plus 4 lines
200
Pro plus 5 lines
225
T Mobile vs Verzion
6 IPhone 15 vs 6 Iphone 16s
Monthy: 300 vs 270(45/line)
Savings: $30 monthly, 360 Annually
Joint offer discount: 240 discount annually off of Fios bill
Promo: 6000 in free devices (Up to 1000 per device with trade in)
Selling pillars
4 IPhone 16s, $200
4 IPhone 11s
7 IPhone 16s for 315
7 IPhone 15s
2 Samsung S25s for 140
2 Galaxy S22
5 IPhone 16 Pro Maxes for 225 +28.30
5 IPhone 14 Pro Max
3 Galaxy S25 Ultras for $165 + 24.93
3 Galaxy S23 Ultras
566 * line
IPhone Pro Max
831 * line
Galaxy S25 Ultra
BDV
business digital voice: cloud based system that runs over internet, calling and fax
Auto attendant (virtual assistant), Music on hold (music), Mobile App (makes business calls on cell), Hunting rollover (busy line → open line)
Top BDV features:
to connect to fax machine, to analog phones to BDV (connects 2 lines)
ATAs can only be used for
Numbers attached to Alarm system, Credit Card machine, and ATM
What are some reasons a customer may need a LEC line?
How quickly your device gets stuff like music, videos, or websites from the internet
What is download speed?
How quickly you can send things like email or file to other people or websites
What is upload speed
same speed for both download and upload
What is symmetrical speed?
100% fiber optic network with speeds that businesses can rely on
Same speeds for download and upload
99% network reliability that businesses need
FTTP: Fios to the premises!
The nation’s most advanced fiber optic network.
What is fios?
IP address changes from a pool of available addresses each time a device connects
Dynamic IP
IP address remains constant as assigned to a device
Static IP
Corded desktop phone, cordless handset, analog telephone adaptors
BDV equipment
Artificial objection and response 1
Objection: I’m busy right now
Response: I understand that you’re busy. I’ll be quick, so this will not take long at all. Who are you using for your cellphones?
Artificial objection and response 2
Objection: I’m not interested
Response: I understand that you’re not interested. Your neighbor actually said the same thing and I was able to help him out. Who are you using for your cellphones?
Real objection and response 1
Objection: Verizon has bad service
Response: I understand that poor service can be a hassle to deal with. We have actually rewired the area and the service is much better now. Who are you using for your cellphones?
Real objection and response 2
Objection: My price has gone up
Response: I understand how you feel about the high prices for service. Your neighbor actually felt the same way. We have found that our price guarantee offers a great solution to avoid rising prices.
Gatekeeper objection and response 1
Objection: The boss is not here right now
Response: That’s okay! Maybe you can help me out. Who are you currently using for your phones?
Gatekeeper objection and response
Objection: You need to make an appointment
Response: This won’t take long at all, and these promotions won’t last. I really think I can help you out. Who are you using for your cellphones?
Pitch
Intro: Hi, how are you? Wow I love your hair color! I used to have my hair dyed blue. I miss it so much! (Converse and CPR about hair dye)
Short Story: Anyway, my name is Anisha, with Verizon. We just upgraded our 5G network, and we have some new promos for business owners. Who are you using for your cellphones?
T Mobile/Boost/Cricket/Metro etc
What I’ve noticed from most T-mobile customers that I’ve helped is that they are okay with their price, but they would like better coverage and reliability.
AT&T
What I’ve noticed from most AT&T customers is that they are okay with their service but weren’t so excited about their price
8 lines
5 calling
1 fax
2 cc machine and ATM
6 BDV, 1 ATA, 2 LEC
Red: Customer qualifies for Fios service but does not have it
Lead with Smartphones, add Fios business internet
Green: Customer qualifies for 5G service but does not have it
Lead with smartphones, add 5G Business Internet
Yellow: Customer qualifies for 4G service but does not have it
Lead with Smartphones, add 4G business internet
Blue: Customer already has Fios but qualifies for an upgrade
Lead with Smartphones, rehash Fios upgrade
No lead: Customer most likely already has Fios and does not qualify for a speed upgrade
Lead with smartphones, add internet if the customer does not have verizon