Connect Chapter 4 Ecommerce

Todays e-commerce landscape is

dynamic and ever changing

re-commerce

the practice of selling used, old, or obsolete products

E-commerce ubiquity

the ability of an org to create a strong presence among consumers in many places

personalization

the ability of orgs to craft marketing messages to target markets

Customization

adjustment of an orgs product offerings based on preferences and past buying behavior

E-commcerce personalization creates marketing messages that contain;

an individuals name, interests, and past purchase behavior

information density

total amount of information as well as the quality of information available to all individuals in a market including customers and stakeholders