Chapter 5: Sensory, Short-Term, and Working Memory

Memory

Processes for retaining and using information.

Sensory Memory

Initial stage holding information for seconds.

Short-Term Memory

Holds 5-8 items for 15-20 seconds.

Long-Term Memory

Stores large information amounts for years.

Control Processes

Active processes controlled by the individual.

Rehearsal

Strategies to enhance memorability of stimuli.

Persistence of Vision

Retention of light perception after stimulus.

Whole Report Method

Participants report all seen items.

Partial Report Method

Participants report specified row of items.

Delayed Partial Report Method

Tone presentation delayed after stimulus extinguished.

Iconic Memory

Brief visual sensory memory.

Echoic Memory

Brief auditory sensory memory.

Digit Span

Maximum digits a person can remember.

Chunking

Combining small units into meaningful larger units.

Working Memory

Temporary storage for complex cognitive tasks.

Phonological Loop

Processes verbal and auditory information.

Articulatory Suppression

Prevents rehearsal, reducing memory span.

Visuospatial Sketch Pad

Processes visual and spatial information.

Visual Imagery

Creating mental images without physical stimuli.

Central Executive

Controls attention and information processing.

Mental Rotation Task

Task requiring visual rotation of objects.

Sperling's Experiment

Tested sensory memory capacity and duration.

Attention Strategies

Methods to focus on specific stimuli.

Information Decay

Rapid loss of sensory memory information.