3.1.3.1.3 Post World War II (1950–Present)

Golden Triangle in football

Increases spectatorship and professionalism allows high wages/fees. Kick of times changed

Golden triangle in tennis

Increased prize money at tournaments like Wimbledon and media coverage allows technology like Hawkeye to increase excitement but remain fair

Golden triangle in athletics

Massive media spectacles creating global stars the receive sponsorship to enhance worth. Sidelines smaller, non lottery funded disciplines

Positive impacts of the golden triangle

Revenue/professionalism, increased profile (minority groups), spectacle (rule changes)

Negative impacts of the golden triangle

Control and pressure causes deviance, inequality, loss of privacy, cost of tickets/tv

Characterises of post WWII sport

Technological advances, growth in lesiure time/disposable income, rise of commericliasation

Role of governing bodies in modern era

Self broadcasting rights, introduce rule changes, manage global expansion

Rationalisation

Increased organisation and regulation of sport

Rationalisation in football, tennis and athletics examp0les

VAR, ATP rankings, Drug testing systems

Modern amatuerism

Athletes not paid match wages but may receive funding, sponsorship and train full time

Key features of modern amateurs

Lottery funding, sponsorship support, elite training, Olympic focus

Positives of modern amateurism

Maintains Olympic values, focus on participation, encourages grassroots sport

Modern proffesionalism

Athletes paid full time with contracts, endorsements and commercial obligations

Factors in emergence of female footballers

Equal opportunities (Sex Discrimination Act), increased media coverage, more provision in school, increased encouragement from FA, more clubs forming, more free time

Barriers for female footballers

Media bias, lower pay, stereotyping, abuse

Golden triangle characteristics

Mutually dependent relationship between sport, media and sponsorship/commercialisation. Sport as a commodity, mutual dependency, selective coverage

Interrelationship between commercialisation/governing bodies in golden triangle

Commercial opportunities allow investment into grassroots development, coaching and facilities. May cause NGBs to lose control

Interrelationship with media’s roles in golden triangle

Media informs, entertains and advertises. Original fear about reducing gate receipts removed by interest and spectatorship

Internationshiop with modern media platforms on golden triangle

Online services and social media more accessible than radio/tv. Allows two way communication with fans and promotes personal branding