Key Concepts in Campaign Strategy and Political Propaganda

These flashcards cover essential terms and concepts related to campaign strategy and political propaganda, helping to prepare for the exam.

Campaign Manager

Responsible for the overall strategy and planning in a campaign organization.

Valence Issues

Universally shared views among voters, determining which candidate is more likely to address or solve them.

Position Issues

Issues that divide voters, where candidates have opposing views.

Media Consultants

Advisors who help political candidates present a positive public image and communicate effectively.

Direct Mail

Sending information and requests for money to prospective supporters based on past support.

Bandwagon

A propaganda technique that convinces people that everyone agrees with a view or candidate.

Fear

A propaganda technique used to scare people into voting for one candidate over another.

Just Plain Folks

A propaganda technique that portrays the candidate as an ordinary person, similar to the average voter.

Glittering Generality

A statement that sounds appealing but is essentially meaningless; often vague slogans.

Endorsement

Connecting a liked person or group to a candidate to gain support.

Stacked Cards

Presenting only one side of an issue to make a candidate look good and an opponent look bad.

Debates

Public discussions where candidates address issues, held late in the campaign to influence undecided voters.

Field Workers

Volunteers who engage in various activities to gather support and encourage voter turnout.

Television Advertising

Includes news broadcasts, issue ads, and image ads aimed at promoting or criticizing candidates.

Social Media

A vital platform for political campaigns today, allowing for direct communication with the electorate.

Propaganda

Misleading messages designed to manipulate people, often used in political advertising.