Introduction to Media and Information Literacy - Module 1

Flashcards reviewing key concepts in media and information literacy, focusing on communication processes and models.

Communication

The transmission of a message from a source to a receiver.

Source

The originator or initiator of the message; sender or encoder of information.

Encoding

The sender’s creation and organization of ideas to form a message.

Message

The product of the sender’s encoding.

Channel

The route travelled by the message from the source to its recipient.

Decoding

The process by which the receiver translates or interprets the source’s message to convey meaning.

Receiver

The individual or audience intended to receive the information.

Feedback

The response of the receiver to the message.

Noise

Any distraction, interference, or hindrance in a communication process.

Intrapersonal Communication

Communication that takes place within a person.

Interpersonal Communication

Communication that occurs between two or more persons interacting with each other.

Mediated Communication

A type of interpersonal communication that uses mechanical and technological devices.

Public Communication

Involves an individual delivering a speech or message in front of an audience.

Mass Communication

Involves two or more persons using devices to transmit messages to a large audience.

Linear Model of Communication

A one-way process where a sender transmits a message to a receiver.

Interactive Model of Communication

A process where participants alternate as sender and receiver, generating meaning together.

Transaction Model of Communication

Communication as a process where communicators generate social realities in various contexts.