Print Media Production Test 2

production planning

roadmap or a strategic approach which
defines the specifications, plans, parameters, costs, activities, to
achieve the goal of the project. In design, the goal is to deliver digital
files or hard copy printed pieces to finish the project outline

7 considerations of production planning

audience, purpose, use, quality/quantity, other processes, scheduling

audience

primary force for establishing design, budget, quality/quantity,
purpose of the piece, etc.

purpose

determines the physical form of a project

use

lifespan of a piece; short form is info given and then discarded, long form is more archival

other processes

mailing, glueing, folding/perforating, binding, special effects

turnaround time

whole production process from start to finish

backward

always schedule ___________ from your deadline date for delivery

cost per unit

individual cost of an item after a large quantity has been printed; higher quantity, lower ___________

price break

printing cost per unit decreases with an increase in quantity; CPU drops

specking

process of filling out and submitting a specified proposal for
printing work

Q

quantity needed; ask for 2-3x higher quantity than you think you need for price breaks

M

stands for 1000 in print quantity numbers

MM

stands for 1,000,000 in print quantity numbers

over/under

usually 10%; could get 10% over or under print quantity due to printing process

300 dpi

what is the appropriate resolution for printing for pixel-based images?

psd

native photoshop document

tiff

tagged image file format; American preferred format for printing

LZW compression

lossless file compression

eps

encapsulated post script; contains bitmap for preview image; supports clipping masks, duo/tri/quadtones

dcs

desk color separation; separates data into files for preview image in each color channel

jpg

joint photographic expert group; developed for exchanging info via internet (NOT SUITABLE FOR PRINTING)

indesign

layout program for multiple page documents (books, pages, brochures)

quarkxpress

alternate layout program for multiple page documents (books, magazines, brochures)

indd

indesign document file

qxd

quarkxpress document file

pdf

portable document format; allows user to view and print independent of program that created it

trapping

process where colors are set to slightly overlap each other so white gaps do not appear around objects; printers or prepress vendors usually do this

choke

technique of slightly reducing size of an image to create hairline trap or outline; traps surrounding light background to dark inner foreground object so two slightly overlap

spread

technique of slightly enlarging the size of an image to create a hairline trap or outline; traps a surrounding light foreground object to a surrounding dark background so two slightly overlap

surprinting

colors do not trap, but overlap or print directly over each other

dot gain

phenomenon of halftone dots printing larger on paper than they are on films or plates, reducing detail and lowering contrast

proof

a print made from negatives or plates to check for errors and flaws, predict results on press and record how a printing job is intended to appear when finished

blueline

prepress photographic proof made from stripped negatives where all colors show as blue images on white paper; generic term for proofs

velox

photographic reproduction of camera-ready art made using special photographic paper of the same name; largely replaced by digital pdf

overlays

color proof consisting of polyester sheets laid on top of each other with their image in register, as compared to integral proof; each sheet represents image printed in one color

integrals

color proof of separations shown on one piece of proofing paper; also called composition proof, laminate proof, plastic proof, and single-sheet proof

set off

ink doesn’t properly dry and transfers to the top of the sheet on the back

hickey

dust, dirt on blanket prevents ink from printing; creates halos

poor trapping

incorrect trap, too large, too small, wrong type; makes boundary area/overlap very noticeable

poor registration

gaps between colors or blurriness due to screens misregistered