Print Production Chapter 4 & 5

Pixel

is shorthand for picture element

Adobe Lightroom

is engineered for use by photographers and

provide sophisticated tools for organizing and color correcting

images.

Photoshop

offers support for CMYK images

Determining the proper resolution for Web images is:

72 ppi at final size

150 percent of the final screen ruling value

The appropriate image resolution for printing is:

slightly reduce or enlarge an image.

When enlarging or reducing an image, don‘t be afraid to

120-125 percent

For typical image content, you can probably scale up to

The only safe rotations are

90 increments

TIFF (tagged image file format)

is one of the most widely supported

image file formats.

bitmap images (line art images)

contain only black and white pixels

Portable Network Graphics (PNG):

can be high resolution, it has no support for the CMYK color space.

BMP (an abbreviation for bitmap):

supports color depths from one-bit to 32-bit but lack support for CMYK.

Graphics Interchange Format (GIF):

is appropriate only for Web use because of its inherently low resolution and an indexed color palette limited to a maximum of 256 colors. Don‘t use GIF for print.

JPEG (Joint Photographic Experts Group):

named after the committee that created it, has an unsavory reputation in graphic

arts. It is a lossy compression scheme, meaning that it discards information to make a smaller digital file.

PostScript:

is a programming language that provides instructions for imaging.

Illustrator

embeds fonts in an EPS or AI file for placement in other programs.

Fonts

contain information, called hinting

vector art

is made of straight and curved

lines called Bezier shapes.

Illustrator

is a drawing program, not a page layout program.