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Strategy
A plan, method, or series of maneuvers for obtaining a specific goal
Vision
A one sentence statement that answers the question, "What do we want to become?"
Social Responsibility
Refers to actions an organization takes beyond what is legally required to protect or enhance the wellbeing of living things
Porter's Five Forces Model
A theoretical model devised by Michael Porter, who suggests that the nature of competitiveness in a given industry can be viewed as a composite of five forces: 1) Rivalry among competing firms, 2) Potential entry of new competitors, 3) Potential development, 4) Bargaining power of suppliers, and 5) Bargaining power of consumers
Hierarchy of Strategy
Corporate-Level (CEO, Board, Corporate Staff): What business to be in
Business-Level (Business A - B - C): How to compete in that business
Functional-Level (Business Functions): How best can each function support the business-level strategy
SWOT
(Strengths, Weaknesses, Opportunities, Threats)
Looks at internal as well as environmental conditions
Resource Based Model
An approach that suggests internal resources to be more important for a firm than external factors in achieving and sustaining competitive advantage
Value Chain Analysis
The process whereby a firm determines the costs associated with organizational activities from purchasing raw materials to manufacturing product(s) to marketing those products, and compares these costs to rival firms using benchmarking
Parts: Inbound logistics, operations, outbound logistics, sales and marketing, and service
Also includes: Procurement, Technology, Human Resources, and General Administration
Stakeholders
Groups who are affected by a firm's performance and who have claims on its performance
Such as; customers, employees, shareholders and creditors
Core Competency
A value chain activity that a firm performs especially well
Company Culture
Personality of a company
Company Values
What the employees are going to exhibit
Environmental Scanning
Another term for external audit; conducting research to gather and assimilate external information
(predict & detect) - (critical trends)
The External Factor Evaluation (EFE) Matrix
Only Opportunities and Threats
Weight (has to equal 1 or 100), Rating (1:strategies not capitalizing on opportunities or avoiding threats to 4: means outstnading to threats and weaknesses), Weighted score
Competitive Profile Matrix
Identifies firm's major competitors and their strengths & weaknesses in relation to a sample firm's strategic positions
(company 1, company 2, company 3)
Ratio Analysis Keys
Environmental Monitoring
Further exploration from the scanning process
Empowerment
The act of strengthening employees sense of effectiveness by encouraging them to participate in decision making and to exercise initiative and imagination, and rewarding them for doing so.
External Audit
Process of identifying and evaluating trends and events beyond the control of a single firm, in areas such as social, cultural, demographic technology, economic, political, and competition; reveals key opportunities and threats confronting an organization, so managers can better formulate strategies
The Industrial Organization View (I/O) Industrial Org
Firm performance is based more on industry properties;
economies of scales, barriers to market entry, product differentiation, the economy, level of competitiveness
Functional Groups
Economies of Scale
Price goes down when you produce more which drives the cost down based on volume
Culture
Pattern of behavior developed by an organization as it learns to cope with its problem of external adaptation and internal integration...is considered valid and taught to new members
Breakeven Point
The point in which revenue is enough to pay for both fixed and variable costs
equation:
BE=Total Fixed Cost/Contribution Margin (SP-VC)
Fixed Costs
Variable Costs
Margin
% Margin = Unit contribution Margin/Sales Price