Marketing mid term test
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Last updated 12:35 AM on 8/22/24
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4 Terms
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Time Utility
Availability of a product when needed.
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Possession Utility
Transfer of ownership, use, or access to a product.
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Image Utility
Emotional or psychological benefits associated with a product.
4
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Customer Perceived Value
Four forms include price values, performance values, emotional values, and relational values.
Flashcards (44)