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Perception
Organizing and interpreting sensory information
Bottom-up processing
begins with the senses and works up (sensation)
Top- down processing
view things based on experience or expectations and work down.
Gestalt
an organized whole.. the whole is greater than the sum of its parts
Proximity
groups objects that are close together as a being part of the same group
Similarity
object similar in appearance are perceived as being part of same group
Closure
like top-down processing, we fill gaps in if we can recognize it.
Figure- ground
what you are looking at becomes you figure, the rest is the ground
monocular cure
is a depth cue that is available to either eye-gives illusion of depth on flat or two dimensional surfaces
Relative size
things that are closer look bigger
Interposition
when one thing blocks another, it has to be closer
Texture gradient
the more detail something has, the closer it looks
Relative clarity
distant objects are more hazy
Linear perspective
parallel lines seem to come together in the distance.
binocular cue
is a depth cure that depends on the use of two eyes.
retinal disparity and convergence
Retinal disparity
the difference in the images produced by your two eyes
retinal sausage
Convergence
tendency for eyes to turn inward when looking at something close- merging retinal images by the brain.
Perceptual constancy
is the ability to perceive objects as Unchanging even as illumination and retinal images change
Size constancy
knowing the size of something doesn't change
Shape constancy
knowing that the shape doesn't change
Lightness (color) constancy
knowing that something is the same color even when the lighting changes.
Stroboscopic Effect
a rapid series of slightly varying images perceived as moving images
Phi Phenomenon
illusion of movement created when two or more lights next to each other blink on and off
Autokinetic Effect
perceptual phenomenon where a stationary point of light appears to move in a dark Environment due to small eye movements.
Visual Cliff
used to measure babys depth perception
Muller- Lyer illusion
we live in perfectly carpentered world; see example.
Perceptual Set
a mental predisposition to perceive something one way or the other.
Context effect
the context that we see something in alters our perception of it.
Cognition
refers to all the mental actives associated with thinking, knowing remembering, and communicating
Concepts
mental groups of events ideas or people
Prototype
the best example for a category category
Schema
Mental frameworks to organize information
Assimilation
fitting info into existing schema
Accommodation
adapting schema for new information
Algorithm
step by step procedure that GUARANTEES an answer
Heuristic
a short cut to solve the problem.. faster, but does not guarantee answer
Representative Heuristic
judging the likelihood of something in terms of how well it represents or matches what you think (reads a lot, so he must be a professor, not a truck driver)
Availability Heuristic
estimating likelihood of events based on how available they are in our mind (crime rates, diseases)
Executive functions
mental skills that help us learn, work, and manage daily life, including working memory, flexible thinking, and self-control
Divergent thinking
brainstorming, thinking of possible answers
Convergent thinking
narrowing down choices.
Fixation
the inability to see something from a fresh perspective (connecting the dots)
Functional fineness
think of things only in terms of their normal uses (two string problem
Mental - set
type of fixation…approaching problem in a particular way—usually one that has worked in the past
Confirmation bias
: we look for information that confirms what we already think (boys are more aggressive)
Priming
: opening up associations Examples
Framing
: the way an issue is posed affects judgment (75 percent lean/25 percent fat)