He once again aligns himself with Mr Birlings capitalist ideas
Reinforces Priestley's view that the upper class will be self-interested and never change
It is a tripartite phrase
It establishes him as a member of the privileged elite class - used to a life of pleasure
It is surprising that the word "young" is used as he described as "an attractive chap about thirty"
Priestley may be suggesting that his attitude to life is immature and thoughtless: foreshadows his irresponsible behaviour towards Eva and Sheila
Also, it raises false hope that he will learn from his mistake like the younger Birlings - Shelia and Eric
The phrase makes him appear as a fashionable socialite - implies experience in the ways of the world
Also, it implies vanity: he prioritises himself (his appearances and sexual needs) over helping others; foreshadows how he used Eva smith to satisfy his need until discarding her when the relationship was no longer convenient
We can assume that as the son of a successful businessman and aristocrat that there are business opportunities with Crofts limited and Birling & Co
Mr Birling references this in his engagement speech and Gerald agrees - "Hear, Hear!"
Gerald has business-focused reasons for marriage, he is deceitful to Sheila and he prioritises business over love
That it is a cold-hearted and unexpected response
Suicide is not a business in the same sense that Crofts Limited is
However, "business" can mean a difficult matter or scandalous event
The pronoun "I" immediately dissociated Gerald from the situation at hand
It immediately dissociates him and positions him as superior: implying that others are responsible for his death
We stark difference is his reaction when he hears Eva Smith and Daisy Renton
He is "[startled]" - he can no long shift the blame to others but he must now own up to his mistakes and embrace the overarching message of social responsibility
The upper middle class he represents must now face the consequences and repercussions of his behaviour: his mistreatment towards the working class
The audience begin to question and wonder about Gerald and because they have witnessed his incessant smug self-confidence they are set up to enjoy his discomfort in his pending interrogation
They both consider the women that frequent the palace bar only in terms of their appearance
He criticises their "dough faces" and "hard eyes" - revealing that commodification of women is normal to him
His complimentary description of Eva Smith's "big dark eyes" reveals an attitude of objectification
He considers women in the bar as if he is choosing items in a shop
He does not think of her as a person but rather as something to enjoy
With his report after ending the affair "she didn't blame me at all. I wish she had now" Priestley focuses the attention of the audience on what appears to be genuine remorse and self-blame
The audience feels some sympathy towards Gerald and believes that he will align himself with the Inspector's views on social responsibility
This is particularly exciting as he is a member of a higher class that wields power and possesses many social contacts in higher echelons of society
That he has learnt nothing at all unlike Sheila and Eric
He is reflects the behaviour of Mr and Mrs Birling: he wants to avoid a public scandal and wishes to protect himself and his wealth
When he offers Sheila the engagement ring "Everything's all right now" the audience learns he has learnt absolutely nothing
even if Eva did not exist he refuses to reflect upon his treatment of Daisy Renton and to become a better person
For a moment, Priestley encourages the audience to sympathise with Gerald in hopes that he - and the aristocracy he represents - becomes a better person
When this fails to happen, the disappointed audience condemn him, his attitude towards Eva and towards vulnerable members of society
Through Gerald, Priestley presents the aristocracy as self-interested people who instead of sharing their wealth they are more likely to follow family tradition: preserving it for the next generation