Industry shifted from wartime to consumer product manufacturing.
* Internet (1990s): Connected people globally.
* Americanization: The United States remained an influential culture, leading to resentment due to perceived dilution of other cultures.
* 21st Century: American consumer culture seen as a "throwaway culture" due to waste and pollution.
* English Language:
* Spread through the British Empire and American media.
* About 300 million people in China learning English in the early 21st century.
* Corporations moved call centers to India and the Philippines.
* New English usages emerged, like "prepone" in Indian English.
### Global Brands and Commerce
* Multinational corporations: Advertised and distributed products, creating global brands (Apple, Nike, Rolex).
* Interbrand: Ranks top global companies based on financial performance and influence.
* Online commerce: Globalized shopping through platforms like Amazon, Alibaba, and eBay.
* Sales Taxes: Online retailers must navigate various sales tax laws.
### Global Influences on Popular Culture
* Indian musicals (Bollywood): Gained worldwide popularity, blending film styles.
* Bollywood: The film industry in Bombay (Mumbai). India makes more films than any other country.
* Japanese animation (Anime): Hugely influential; 60% of global animated TV shows in 2016 were anime-based.
* Anime Introduction: "Akira" introduced anime to American culture in the 1980's and shows like "Pokemon" and "Dragon Ball" brought Anime into the American mainstream in the 1990's.
* Reggae Music: Jamaican genre blending New Orleans jazz, rhythm and blues, and mento, associated with Rastafari and Pan-Africanism.
* K-Pop: Korean music blending Korean and English, boosting South Korean exports.
* Internet-based streaming: YouTube and Vimeo helped popularize K-Pop and other styles.
### Social Media and Censorship
* Social Media Platforms: Facebook, Twitter, and Snapchat have transformed communication.
* Dual Nature: These platforms can both inspire and manipulate.
* Government Censorship: Some countries like China have banned external social media, using censored local platforms like WeChat, Weibo, and YuKu.
### Global Culture in Sports
* Olympic Games: Reflected internationalism since 1896; Rio Olympics in 2016 attracted 3.6 billion viewers.
* Soccer (Football): The most popular global sport due to minimal equipment needs.
* World Cup: Rivals the Olympics as a global event.
* Basketball: Became global with international players in the NBA; increasing international media coverage.
* Global Players: In 2018, 27% of major league baseball players were foreign-born.
* Women in sports: More accessible globally, with Muslim female athletes competing in hijab, adapting athletic wear.
### Global Culture and Religion
* New Religious Developments: Globalization promoted.
* Hari Krishna Movement: Popularized after George Harrison's song; based on traditional Hindu scriptures.
* New Age Religions: Revived forms of Buddhism, shamanism, and Sufism for a Western audience.
* Falun Gong: Movement in China based on Buddhist and Daoist traditions, later restricted by the government.
* Religious Affiliation: While most people identify with a religion, an increasing number of younger people identify as nonbelievers.
### Key Terms
* Culture: Arts
* consumer culture
* modernism
* popular culture
* Bollywood
* anime
* reggae
* K-pop
* Society: Belief Systems
* Hari Krishna
* New Age
* Falun Gong
* nonbelievers
* Culture: Sports
* Olympic Games
* World Cup
* National Basketball Association (NBA)
* Society: Influences
* Americanization
* Malala Yousafzai
* throwaway culture
* Technology: Commerce and Entertainment
* global brand
* streaming video
* online commerce
* social media
Updated 59d ago
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