Product Features vs Benefits, Services vs Goods, Branding, and Innovation

Exam Preparation Notes

Business Ethics - Stakeholder Theory & Freeman, Martin, Parmar on Stakeholder Capitalism

Milton Friedman - Social Responsibility of Business

John Stuart Mill and Utilitarianism

Deontological Ethics and Kant

Market Segmentation Notes

Stakeholder Capitalism Notes

Lecture Notes on Needs, Influences, and B2B Marketing

Lecture Notes: Consumer Behavior and Laptop Buying Decisions