What are the Regulations of Media Industries

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8 Terms

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What is Media Regulation?

Media regulation refers to the rules and systems used to control or guide how media is produced, distributed, and consumed. Its purposes include:

  • Maintaining standards in public service broadcasting.

  • Protecting audiences, especially children and vulnerable groups, from harmful or offensive material.

  • Promoting fair competition and innovation in the media industries.

  • Balancing public protection with freedom of expression.

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Types of regulation

  • Self-regulation: Companies voluntarily follow a code of practice.

  • Mandatory regulation: Enforced by government or legal authorities.

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Key UK Media Regulators and Their Roles

  • Ofcom.

  • BBFC.

  • PEGI.

  • IPSO.

  • ASA.

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1. Ofcom (The Office of Communications)

Regulates: Television, radio, broadband, mobile networks, and online content.
Main roles:

  • Ensures audiences are protected from inappropriate material.

  • Handles complaints from the public about broadcasts.

  • Oversees media ownership and ensures fair competition.

  • Protects users online, particularly children and vulnerable people.

  • Can take action if platforms fail to implement proper safety systems.

Established: 2003
Funded by: The companies it regulates.

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2. BBFC (British Board of Film Classification)

Regulates: Films, trailers, DVDs, and streamed film content.
Main roles:

  • Classifies content into age ratings (e.g., PG, 12, 15, 18).

  • Helps protect children from unsuitable content.

  • Enables viewers to make informed decisions about what they watch.

  • Reviews films for violence, dangerous behavior, language, and abusive content.

  • May suggest edits to help a film meet a specific age rating.

Examples:

  • PG rating: No detailed depictions of dangerous or anti-social behavior, mild language, low sense of threat.

  • 18 rating: Contains explicit violence, strong language, and criminal behavior—unsuitable for children.

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3. PEGI (Pan European Game Information)

Regulates: Video game age ratings in the UK and across Europe.
Main roles:

  • Assesses games based on age-appropriate content (not game difficulty).

  • Provides labels and content descriptors to guide consumers and parents.

  • Overseen in the UK by the Video Standards Council (VSC).

  • PEGI 16 and 18 rated games often include violence, criminal activity, or explicit content.

Challenges:

  • The volume of mobile games makes it difficult to pre-approve everything.

  • The International Age Rating Coalition (IARC) uses automated systems for mobile game classification based on publisher questionnaires.

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4. IPSO (Independent Press Standards Organisation)

Regulates: Most newspapers and magazines in the UK.
Main roles:

  • Enforces the Editor’s Code of Practice.

  • Ensures reporting is accurate, fair, and not misleading.

  • Protects individual privacy from unjustified press intrusion.

  • Prevents harassment, intimidation, and use of illegally acquired material.

  • Can order corrections and fine publishers up to £1 million for serious breaches.

Purpose: To balance press freedom with ethical journalism and public accountability.

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5. ASA (Advertising Standards Authority)

Regulates: All forms of advertising in the UK.
Main roles:

  • Ensures ads are legal, truthful, and socially responsible.

  • Responds to public complaints and can ban misleading or harmful advertisements.

  • Works with the Committee of Advertising Practice (CAP) to enforce advertising codes.

Statistics:

  • In 2020, the ASA resolved over 36,000 complaints involving more than 22,000 ads.