Mass Media: Unit 2

Folkmedia

Traditional media that operates with materials available locally and involves the entire cultural group in spreading information.

Tamasha

A performance in Maharashtra that incorporates entertainment, propaganda, and devotion traditions.

Nautanki

A form of entertainment in North India that includes lively dancing, drum beats, and throated singing.

Khayal

A popular performance in Rajasthan that combines dance, song, and drama, with music as the most important component.

Street-Theatre

Also known as "nukkad natak," it is a form of theater performed in public spaces.

Puppetry

Various types of puppetry, including glove puppets, string puppets, rod puppets, and shadow puppets.

Music & Dance

The oldest form of classical art that represents the emotions of the masses, including Marathi Bhajans, Mand, Gazal, and Qawwali.

Traditional paintings and symbols

Different types of traditional paintings from various regions, such as Bundelkhand, Chattisgarh, Madhya Pradesh, Malwa, and Nimar.

Storytelling

A form of communication that involves narrating stories to convey messages and entertain.

Tangibility

The physical and tangible nature of print media, allowing readers to interact with the content.

Credibility

The reliability and trustworthiness of newspapers as a source of information.

Longevity

The longer shelf life of print materials compared to digital media.

Target Audience

The ability to tailor print media to specific demographics and interests.

Editorial Control

The control publishers have over the content, layout, and design of print materials.

Accessibility

The availability of print media without the need for an internet connection or electronic device.

Visual Impact

The use of high-quality imagery, graphics, and design elements in print materials.

Local Reach

The dissemination of news and information within a specific geographical area through local newspapers and community magazines.

Archival Value

The preservation of significant events, stories, and cultural moments through print materials.

Limited Interactivity

The lack of interactive elements in print media compared to digital media.

Environmental Impact

The potential environmental consequences of producing print media.

Costs

The expenses associated with printing and distributing physical materials.

Declining Circulation

The challenges faced by print publications due to the rise of digital media.

Limited space

The constraint of limited space for content in print media.

Media Relations

The interaction between PR professionals and journalists to secure positive media coverage.

Crisis Management

The responsibility of PR practitioners to manage an organization's response to crises or negative events.

Stakeholder Engagement

The identification and engagement of key stakeholders for the organization's success.

Content creation

The creation of press releases, blog posts, social media updates, and videos to convey messages.

Employee communication

The effective communication with employees through internal newsletters and company-wide meetings.

Community Relations

The engagement with the local community to build positive relationships and support initiatives.

Social Media Management

The use of social media platforms to connect with the public and manage the organization's online reputation.

Brand Management

The shaping and managing of an organization's brand identity and reputation.

Sustainability & CSR

The communication of an organization's commitment to sustainability and corporate social responsibility.

Paid promotion

The cost associated with advertising through various media channels.

Target Audience

The identification of a specific demographic group to tailor advertising messages.

Communication

The use of advertising to inform, persuade, or remind the audience about a particular offering.

Creativity

The use of creative concepts, designs, and messages in advertising to capture attention.

Persuasion

The aim of advertising to persuade consumers to take a desired action.

Informational and Emotional Appeal

The combination of providing information and appealing to the emotions of the audience in advertisements.

Brand-building

The role of advertising in building and reinforcing brand identity.

Competition

The need for advertising to stand out and be memorable in a competitive market.

Regulation

The legal and ethical guidelines that govern advertising practices.

Digital Media

Digitized content transmitted over the internet or computer network.

Film and television content

Content provided through a high-speed internet connection instead of cable or provider.

Interactive

The ability of digital media to allow users to exert influence and interact with the content.

Hypertext

A form of text composed of blocks with links between them, creating a non-linear text.

Virtual

The enhanced version of reality created by adding digital information to an image.

Augmented Reality

The use of technology to add digital information to an image, enhancing reality.

Intercultural Communication

Communication between individuals from