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Why do consumers buy stuff?
To maximize utility
What is utility measured in?
Utils
What is the total satisfaction a person derives from consuming some specific quantity?
Total Utility
TU _______ as QD ________
Increases, decreases
Formula for TU:
SUM of marginal utilities of everything consumed
What is the Law of Diminishing Marginal Utility?
As Qd rises, MU falls
What is the additional utility a consumer derives from an additional unit of a good?
Marginal Utility
What is line that shows the different consumption bundles a consumer can purchase with a specific money income (consumer version of the PPF)?
Budget Line/Constraint
What is the combination of goods and services consumed by an individual?
Consumption Bundle
What is the formula for a budget line/constraint?
Income = (QxPx)+(QyPy)
What is the formula for the opportunity cost of X in a budget line/constraint?
Max Qy/Max Qx
What is the formula for the opportunity cost of Y in a budget line/constraint?
Max Qx/Max Qy
What factors can change a Budget line?
Income, change in price of x or y
________ can cause a shift in the budget line
Income
Change in the price of X or Y can cause a ________ of the budget line
Rotation
What do consumers buy first?
The good that gives us the most marginal utility per dollar
Formula for marginal utility per dollar
MU/p
When is TU maximized?
All income is spent, MUx/Px = MUy/Py
What is the bundle that maximizes total utility ?
Optimal consumption bundle
Formula to find the optimal consumption bundle (3 Ways)
Income=(QxPx)+(QyPy)
MRS=RP
MRS=MUx/MUy
What is the a line that shows the consumption bundles that yield the same amount of total utility?
Indifference Curve
ICs ___________ from the origin represent a greater level of TU
Farther
How do you calculate the slope of an IC?
∆Qy/∆Qx = -MUx/MUy
What is The ratio of the marginal utility of one good to the marginal utility of another?
MRS
What is the formula for MRS?
MRS = MUx/MUy
What is the principle that says the more of good X a person consumes in proportion to good y; the less y the consumer is willing to substitute for X?
Principle of diminishing MRS
MRS ________ as Qx _________
decreases, increases
Why does The MRS changes along an IC?
Diminishing marginal utility
How do you find the optimal bundle on a BL and IC curve graph?
Highest IC curve you can afford
What is The ratio of the price of one good to the price of the other?
Relative price
What is the formula for RP?
Px/Py
When dealing with RP what is the formula to find the optimal bundle?
MRS = RP or MUx/MUy
At the optimal consumption bundle, MRS = _____?
RP
What are Goods for which the marginal rate of substitution is constant; no matter how much of each is consumed?
Perfect Substitutes
What are Goods that a consumer will consume in the same ratio regardless of their relative price (1:1 ratio; left & right shoes)?
Perfect complements
Where is the optimal bundle located on a graph that has perfect substitutes?
End point
How do you find the optimal bundle of a perfect substitute?
Income/Low Price
What does the IC of a perfect complement look like?
Right angle
How do you find the optimal bundle for a perfect complement?
Income/Px+Py
How do you find a producers profit?
TR - TC
TC/Accounting Pi formula?
TR - Explicit Cost
TC/Economic Pi formula?
TR - Economic Cost
What is the Economic cost includes the implicit cost, which for a producer is the forgone income from employing resources in their next-best use
Profit
What does
economic cost =
and accounting profit =
when profit is normal?
0, Implicit cost
What is an amount of time insufficient to allow plant capacity to vary. Also, firms may shutdown production, but they cannot exit the market
Short Run
What is the size of the building and the amount of capital equipment ?
Plant Capacity
What is all costs are variable; entry and exit are possible?
Long run
Short Run Fixed Costs:
Cannot be _________ in the short run
Do ________ change as output changes
Still exist when output falls to _______
varied, not, zero
What are costs that change as output changes; go to zero during shutdown ?
Variable
How do you find total cost?
TFC+TVC
How do you find AFC?
TFC/Q
How do you find AVC?
TVC/Q
How do you find ATC?
TC/Q or AFC+AVC
How do you find marginal cost?
∆TC/∆Q
On a short run graph where should ATC and AVC cross MC?
Minimum
How to find marginal utility?
∆TU
What is as successive units of a variable resource are added to a fixed resource the marginal product of the variable resource eventually decreases?
Law of diminishing marginal returns
LMDR explains why the ______ costs eventually _______ as output _______
Short Run, increase, increase
LMDR only applies to short run because it involves ______ inputs
Fixed
Formula for MP(L) =
∆Q/∆L
Total Product = Q =
Sum of MP(L)
Marginal Cost =
Wage/MP(L)
As MP(L) diminish, marginal cost _______
increases
Economies of Scale/Increasing Returns to Scale =
As Q rises, LRATC falls
Diseconomies of Scale/Increasing Returns to Scale =
as Q rises, LRATC rises
What three things can shift LRCC?
Input prices, technology, regulation/taxes
How do input prices and cost move when on an LRCC?
Together
How do LRCC and technology move when on an LRCC?
as technology improves, costs fall
How do regulation/taxes move when on an LRCC?
Together