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Famous psychologists to know for the AP test, from all units
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Frances Galton
maintained that personality and ability depend almost entirely on genetic inheritance
William Wundt
father of modern or scientific psychology; structuralism was the approach and introspection was the methodology
John Watson
founder of behaviorism, generalization, Little Albert experiment
Alfred Adler
Neo-Freudian; believed that childhood social tensions are crucial for personality formation; believed that people are primarily searching for self-esteem and achieving the ideal self
Carl Jung
extended Freud theories and believed in a collective unconscious as well as a personal unconscious; coined the terms introversion and extroversion
Gordon Allport
three levels of traits, cardinal, central, and secondary
Albert Ellis
rational emotive therapy
Albert Maslow
created the hierarchy of needs
Carl Rogers
believed in unconditional positive regard; people will naturally strive for self-actualization and high self-esteem
B.F. Skinner
operant conditioning, skinner box
Ivan Pavlov
classical conditioning
Noam Chomsky
believed that humans have the ability to develop language, words and concepts are learned but the brain is hardwired for grammar and language
Jean Piaget
theory of cognitive development, sensorimotor, preoperational, concrete operational, formal operational
Erik Erikson
people evolve through 8 states over the life span; each state is marked by psychological crisis that involves confronting “Who am I?”
Lawrence Kohlberg
there are 3 states of moral reasoning (pre-conventional, conventional, post-conventional) and each level can be divided into two stages
Carol Gilligan
maintained that Kohlberg’s work was developed only observing boys and overlooked potential differences between the habitual moral judgment of men and women
Hans Eysenck
personality is determined to a large extent by genes
S. Schacter
believed that to experience emotions one must be physically aroused and must then label the arousal
Mary Cover Jones
systemic desensitization; maintained that fear could be unlearned; Little Peter experiment
Benjamin Whorf
language determines the way we think
Robert Sternberg
triarchic of intelligence (academic problem-solving intelligence, practical intelligence, creative intelligence)
Howard Gardner
theory of multiple intelligences
Albert Bandura
observational learning, bobo doll experiment
E.L. Thorndike
law of effect- the principle that behavior followed by favorable consequences becomes more likely and vice versa
Alfred Binet
General I.Q tests
Lewis Terman
revised Binet I.Q test and established norms for American children
David Weschler
established an intelligence test especially for adults
Charles Spearman
found that specific mental talents were highly correlated; concluded that all cognitive abilities showed a common core (general ability)
H. Rorschach
developed the inkblot test
Philip Zimbardo
Stanford prison experiment, studied how social roles influence people’s behavior
David Rosenhan
conducted a hospital experiment to test the diagnosis that hospitals make on patients
S. Asch
studied conformity
Stanley Milgram
studied obedience
Harry Harlow
studied theory of attachment in monkeys
William Sheldon
theory that linked personality to physique on the grounds that both are governed by genetic endowment
Sigmund Freud
psychoanalytical theory that focuses on the unconscious
Karen Horney
criticized Freud, personality is molded by fears and impulses rather than being determined solely by childhood experiences
Martin Seligman
learned helplessness is the giving up reaction that occurs from the experience that whatever you do you cannot change your situation
H. Ebbinghas
first to conduct scientific studies on memory and forgetting (learning curves)
Hubel/Wisel
did a study on the activities on neurons in the visual cortex
Ernst Weber
pioneered the first study on Weber’s Law
Elizabeth Kubler-Ross
5 stages of grief (denial, anger, bargaining, depression, acceptance)
Robert Zajonc
mere exposure effect
Henry Murray
stated that the need to achieve varied in strength in different people and influenced their tendency to approach success and evaluate their own performance
David McClelland
devised a way to measure Henry Murray’s theory
Paul Ekman
theory that facial expressions are universal
James Marcia
divided adolescence into four groups- foreclosed, achieved, diffused, moratorium