Studied by 4 people
Suppliers
________: a person or business that provides a product or service to another entity.
Millennials
________: (or generation y): the 75 million people of the baby boomers born between 1981 and 1966.
Competitors
________: other businesses who offer the same or similar goods or services to your customers.
Demographic
________: changes in marketing strategies (who you are targeting) gender, race, age, location, etc.
Customers
________: people who buy a product or service.
Publics
________: a group of people who has interest and impact on the ability of the organization to achieve the companys growth and goal.
Cultural
________: markets are socially responsible.
Baby boomer
________: 72 million people born during the years following World War 2 and lasting until 1964.
Generation X
________: the 55 million people born between 1965 and 1980 in the "birth death "following the baby boom.
Generation Alpha
________: kids born after 2012, largely the children of the millennials.
Baby boomer
72 million people born during the years following World War 2 and lasting until 1964
Generation X
the 55 million people born between 1965 and 1980 in the "birth death" following the baby boom
Generation Z
people born between 1997 and 2012 who make up the tweens to twenty-something markets
Generation Alpha
kids born after 2012, largely the children of the millennials
Suppliers
a person or business that provides a product or service to another entity
Marketing intermediaries
firms that help the company to promote, sell, and distribute its goods to final buyers
Competitors
other businesses who offer the same or similar goods or services to your customers
Publics
a group of people who has interest and impact on the ability of the organization to achieve the companys growth and goal
Customers
people who buy a product or service
Demographic
changes in marketing strategies (who you are targeting) gender, race, age, location, etc
Economic
economic factors that affect consumer purchasing power
Natural
concern for the natural environment
Technological
forces that create new technologies, creating new product and marketing opportunities
Political
laws, government agencies, pressure groups
Cultural
markets are socially responsible
Note 
Flashcard (255)