Baby boomer: 72 million people born during the years following World War 2 and lasting until 1964

Generation X: the 55 million people born between 1965 and 1980 in the “birth death” following the baby boom

Millennials: (or generation y): the 75 million people of the baby boomers born between 1981 and 1966

Generation Z: people born between 1997 and 2012 who make up the tweens to twenty-something markets

Generation Alpha: kids born after 2012, largely the children of the millennials

Suppliers: a person or business that provides a product or service to another entity

Marketing intermediaries: firms that help the company to promote, sell, and distribute its goods to final buyers

Competitors: other businesses who offer the same or similar goods or services to your customers

Publics: a group of people who has interest and impact on the ability of the organization to achieve the company’s growth and goal

Customers: people who buy a product or service

Demographic: changes in marketing strategies (who you are targeting) gender, race, age, location, etc.

Economic: economic factors that affect consumer purchasing power

Natural: concern for the natural environment

Technological: forces that create new technologies, creating new product and marketing opportunities

Political: laws, government agencies, pressure groups

Cultural: markets are socially responsible