BI Gesti´on Empresarial - Matriz de Ansoff

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matriz de ansoff

Herramienta analítica que ayuda a los administradores a elegir y diseñar diversas estrategias de crecimiento de producto y crecimiento de mercado. Las diferentes estrategias de crecimiento que una empresa puede adoptar.

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2

penetracion de mercado

Aumentar las ventas de productos existentes en mercados existentes. Aumentar su participación de mercado. Riesgo bajo.

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3

desarrollo de producto

Vender productos nuevos en mercados ya existentes. Riesgo medio.

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4

desarrollo de mercado

Vender productos ya existentes, en nuevos mercados. Riesgo medio.

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5

diversificacion

Vender productos nuevos en merados nuevos. Riesgo alto.

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6

diversificacion relacionada

Cuando la empresa busca nuevos clientes dentro de los amplios límites de la misma industria.

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7

diversificacion no relacionada

Crecimiento por medio de vender productos completamente nuevos en mercados sin explorar.

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