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Unit 1: Introduction and research methods
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Psychology
the study of the behaviour and mental processes of individuals, and how it is affected by an organism’s physical state, mental state, and external environment
Bias
a tendency to perceive information through a cognitive filter of experience and preference. It influences judgements, often in an unfair way. Subjective
Causality
the cause-and-effect relationship, where the IV alone causes a change in the DV. One event/action (cause) directly proces a change in another event/action (effect)
True experiment
only method to establish a cause-and-effect relationship between two variables
Replication
is when researchers repeat the same process to confirm the reliability of findings.
It is important to ensure that the results of an experiment can be consistently reproduced.
Hypothesis
A specific, testable statement that proposes a relationship between variables or predicts an outcome in a research study
Null hypothesis
A statement that argues the IV has no effect on the DV
Research hypothesis
A clear, testable statement that predicts the expected relationship between two or more variables in a study
Independent variable
A variable controlled/manipulated by the researcher
Dependent variable
A variable that is measured, affected by the changes to the IV
Controlled variable
A variable that is kept the same/controlled
Randomisation
when participants are randomly allocated to conditions
Independent samples design
when participants undergo only one condition
Repeated measures design
when participants undergo both condition
Demand characteristics
Quasi experiment
A research design that aims to evaluate the effect of an IV but lacks random allocation to conditions. There is no causality in this type of experiment.
Natural experiment
an independent variable that is environmental and CANNOT be controlled by the researcher. It is an another type of quasi experiment.
Reliability
consistency of a measure, determines whether the test/measure produces the same results if repeated under the same condition
Validity
accuracy of a measure, determines how accurate the test/measure assesses what it tends to measure
High validity
ensures that meaningful research findings, accurate interpretations, and effective practical applications.
Internal validity
measures how well a study is conducted (its structure) and the accuracy of causality within a specific study. The relationship should not be influenced by other factors/variables
External validity
measures how applicable the findings are in the real world
(how well the study results can be generalised to other situations/groups/events)
Population validity
whether or not the study results can be generalised to other groups of people (larger population of interest). Type of external validity.
Ecological validity
whether or not the study results can be generalised to other situations or settings (real-life settings). Type of external validity.
Artificiality
the degree to which the research condition/task/stimuli/concepts are artificial, rather than occurring naturally in the real world. Consider when measuring the level of ecological validity.
Mundane Realism
the degree to which the material/procedure involved in an experiment resembles (is similar) to a real-life situation. Consider when measuring the level of ecological validity.
Representative sample
a sample that reflects the diversity of a population
Selection bias
a systematic error that occurs when the participants selected for a study are not representative of the target population, leading to skewed/inaccurate conclusions. For example, when the participants are outliers.
Self-selected sample
participants volunteer to join, by responding to an advertisement, online post, or public notice. It is a sampling technique in quantitative research.
Advantage: convenient and quick
DIsadvantage: often biased: low external validity
Opportunity sample
participants are chosen because they are easily available. For example, people walking by, students in a classroom, colleagues in a workplace. It is a sampling technique in quantitative research.
Advantage: convenient and quick
DIsadvantage: often biased: low external validity
Random sample
every member of the target population has an equal chance of being selected to participate. It is a sampling technique in quantitative research.
Advantage: high external validity and controls for selection bias.
Disadvantage: requires a full list of the population, which may not be possible. Time consuming and often not practical.
Snowball sample
participants recommend other participants to join a study.
Stratified sample
a probability sample where the participants are randomly selected after divided into subgroups on a shared characteristics, such as age, income, and gender. It is a sampling technique in quantitative research.
Advantage: high external validity and controls for selection bias.
Disadvantage: complex and time consuming
Target population
the group of people that researchers WANT to investigate
sample
the group of people that researchers WILL investigate in their research
Quantitative data
data that is numeric, measurable, and CAN be statistically analysed. Obtained in some observations or as part of a case study.
Qualitative data
data that is non-numeric and has descriptive information, and CANNOT be statistically analysed. Often collected through interviews, case studies, or open-ended surveys.
Cross-sectional data
data collected at one point in time
Pros: shorter and faster
Cons: more inaccurate
Longitudinal data
data collected over multiple time points
Pros: more accurate
Cons: takes a lot of money and time
CARDUD
Informed Consent, Anonymity, Right to withdraw, Deception, Protection from Undue stress or harm, Debriefing
Informed consent
Participants must be fully informed about the nature, purpose, and potential risks of the study before agreeing to participant. They must voluntarily agree to participate without coercion.
Special situations: consent by proxy and assent by children
Anonymity
Identifying information about participants are NOT recorded or NOT connected to their data, ensuring their privacy is protected
Special situation: In small/specialised populations, even anonymised data can be indirectly identifying
Right to withdraw
Participants must be informed that they can stop participating at any time without penalty or negative consequences.
In cases where they have even paid, they are allows to keep their compensation