apple case study

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10 Terms

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Apple Inc.
An American consumer electronic company that designs, develops, manufactures, and supports products like Macintosh computers, iPod, iPhone, and iPad.
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iPhone
A revolutionary device from Apple that combines music device (iPod) features with mobile phone technology, known for its multi-touch and multi-tasking capabilities.
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Multi-touch
A feature of the iPhone that allows users to interact with the device using multiple fingers at the same time.
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Niche market
A specific, focused segment of the market that Apple targets with the iPhone due to its higher price.
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iPad
An innovative touch-screen device from Apple used for internet research, music, movies, and games, launched in Q1 2010.
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Macintosh computer
One of Apple's core products, featuring a user-friendly mouse for easy navigation.
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iPod
A music player designed by Apple known for its simple organization and transfer of music, featuring a click wheel for easy access to songs.
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User interface
The concepts developed by Apple to ensure devices are easy to use, which drives innovation in consumer electronics.
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Bluetooth
A technology supported by the iPhone that allows wireless communication between devices.
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Graphic user interface
The visual interface that enables users to interact with electronic devices through graphical elements like icons and buttons.