apple case study

Apple Inc. is an American consumer electronic company which designs, develops, manufactures and supports the well-known hardware products such as Macintosh  computers, the iPod, the iPhone and the iPad.

One of the success products of Apple is iPhone which is a revolutionary device.It combines the feature of a music device (iPod) and mobile phone technology with the key feature on this product being “multi-touch” and “multi-tasking” on the graphic user interface.  The phone supports a camera, a multimedia player, a blue tooth, web browsing and internet connectivity. However, the price of iPhone is higher than other mobiles in the market and the aim is targeting a niche market. From this reason, iPhone is faced with various challenges to get market share and compete with existing player in the mobile market.

 Another example of an  Apple innovation device is the “iPad” with its  touch-screen device to use the Internet for research applications, listen to music, movies and games. A lot of buzz occurred and attention from consumers immediately when this  product launched  in the first quarter 2010. 

The Macintosh computer, one of the core products of Apple, comes with a  “mouse’ that is easy to navigate around the whole screen for user.

 The iPod introduces itself as a music player with the way to transfer and organize music is simple enough for anyone to use which is how the perfect product should be. Its click wheel simple the way user can make a quick scan through thousands of songs. As well as the iPhone, even though it is not the first smartphone which integrated by music player, camera, web browser and email,  It removes the tiny buttoned keyboards with the button-less touch screen and put almost everything in fingertips. 

The concepts of innovative user interface with easy to use is what Apple put as one of the most important features for its user. It is a key driver for innovation within electronic consumer.