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marketing related
trademarks/tradenames
no amortization
goodwill and marketing related
contract related
franchise/permits
tech related
patent
how long is patent legal life
20 years or useful life if shorter
artistic related
shorter of useful or legal life
customer related
customer lists, backlogs
internally developed
expense
purchased
capitalize
legal costs
always capitalize
when do we do amortization
if it has a limited life