Advantages and disadvantages of sports development events and initiatives and benefits of sports development

What does the pneumonic ‘CHEATS’ stand for?

C- cost

H- human resource

E- expertise

A- accountability

T- time

S- success measures

What are the three types of cost and give an example for each.

1. Upfront costs e.g. the cost of facilities or promotion of the event

2. Ongoing costs e.g. staff are needed to maintain and help run the event

3. Financial benefits e.g. any gain or profit made from the event or initiative

Why must human resource be considered?

• Staff are needed to run the event 

• Staff may need training 

• Volunteers may be needed

What are the advantages of using volunteers?

They are free.

They are motivated, enthusiastic so are easier to manage and work with.

They are often from the local area so are flexible and able to work at short notice.

Often very interested in sport. 

What are the disadvantages of using volunteers

May need lots of training which requires staff and time.

Lack experience in running events.

Not paid or contracted so could easily drop out or miss days.

What type of skilled people (expertise) is needed to plan and run an event?

• Building facilities

• Marketing

• Promoting

• Coaching

• Elite sport

Who takes accountability for if an event goes well or badly?

DCMS

Sport England or UK Sport

NGBs

Why can time be a disadvantage when organising and running an event?

Events take a long time to plan and organise.

It can take a long time to measure the success/ impact of the event or initiative.

What could be disadvantages in terms of success measures?

• Participation may not increase.

• Aims of the initiative may not be met.

• Measuring success itself may be difficult.

Who can sports development provide benefits for?

• The sport itself

• Professional athletes

• The organisation providing the sports development event or initiative

• Society

What are the benefits for the sport?

- Attracts sponsorship and other funding e.g. from Sport England

- More media coverage

- Larger talent pool of elite athletes

- Increases profile of the sport

- Increase in participation

- Increase attendance at future events

What are the benefits for the athlete?

- Gain celebrity status

- Opportunity to earn money 

- Opportunity to travel the world 

- Supports skill development 

- Better access to high quality coaching and facilities

- Become role models 

- Receive sponsorship deals

What are the benefits for the sports development organsiation?

- Enhanced reputation due to being linked to sporting success

- Helps attract sponsorships and other funding e.g. from Sport England

- Promotion of future events

- Creates a larger talent pool of elite athletes

- More people taking part in future events

- Increased promotion of future events

- Increased chances of future success

- Increase in participation

What are the benefits for society?

- Provides role models

- Develops the economy

- Helps tackle discrimination

- Promotes positive values

- Promotes teamwork and community spirit

- Reduces crime rates

- Improves community health

- Creates opportunities for young people