Lecture Notes on Strategy Implementation and Marketing

These flashcards cover key concepts related to strategy implementation, marketing, finance/accounting, and conflict resolution.

Market Segmentation

Subdividing a market into distinct subsets of customers according to their needs and buying habits.

Marketing Mix

The combination of product, place, promotion, price, and people used to market a product.

Geographic Segmentation

Dividing the market based on geographical boundaries.

Demographic Segmentation

Dividing the market based on demographic variables such as age, gender, income.

Debt

A financial obligation that can affect a company's capital structure and stockholders' return.

EPS/EBIT Analysis

A financial analysis to determine the best financing alternative.

Return on Assets

A measure used to assess how efficiently a firm utilizes its assets to generate earnings.

Projected Balance Sheets

Financial statements that forecast the future financial position of a business.

Business Valuation Approaches

Methods used to determine a company's worth, such as Net Worth Method and Price-Earnings Ratio.

Conflict Resolution

The process of resolving a disagreement between two or more parties.

Reengineering

The process of redesigning work, jobs, and processes to improve cost, quality, service, and speed.

SWOT Matrix

A strategic planning tool used to evaluate strengths, weaknesses, opportunities, and threats.

QSPM (Quantitative Strategic Planning Matrix)

A tool used to evaluate the attractiveness of various strategic alternatives.

Horizontal Integration

Seeking ownership or increased control over competitors.

Market Development

A strategy for growth that involves expanding into new markets.

Differentiation Strategy

A strategy that entails offering unique products or services that are perceived as valuable by customers.

First Mover Advantage

Benefits gained by a firm that enters a market or develops a product before its competitors.