Intro to memory/Encoding AP Psychology

Sensory Memory

Initial, momentary storage of info. Lasts only an instant (a second or two).

Short-term Memory

Memory that holds meaningful info for a short period of time, usually less than 30 seconds.

Long-term Memory

Memory that stores information on a relatively permanent basis.

Next-in-Line Effect

When your recall is better for what other people say but poor for a person just before you in line.

Spacing Effect

We retain information better when our rehearsal is distributed over time.

Serial Position Effect

When your recall is better for first and last items, but poor for middle items on a list.

Visual Encoding

Mental pictures (imagery) are a powerful aid to effortful processing, especially when combined with semantic encoding.

Mnemonics

Imagery is at the heart of many memory aids. Mnemonic techniques that use vivid imagery in aiding memory.

Method of Loci

Involves imagining moving through a familiar series of locations with items to be remembered.

Peg-word

1st memorize a jingle…then associate the jingle with a list trying to remember; even better if can visualize items trying to remember.

Link Method

Involves forming a mental image of items to be remembered in a way that links them together.

Chunking

Organizing items into familiar, manageable units.