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Correlational research
The study of naturally occurring relationships among variables.
Culture
The enduring behaviors, ideas, attitudes, traditions, products, and institutions shared by a large group of people and transmitted from one generation to the next.
Demand characteristics
Cues in an experiment that tell the participant what behavior is expected.
Dependent variable
The variable being measured, which may depend on manipulations of the independent variable.
Experimental realism
The degree to which an experiment absorbs and involves its participants.
Experimental research
Studies that seek clues to cause-effect relationships by manipulating one or more factors (independent variables) while controlling others.
Field research
Research done in natural, real-life settings outside the laboratory.
Hindsight bias
The tendency to exaggerate, after learning an outcome, one's ability to have foreseen how something turned out.
Hypotheses
Testable propositions that describe relationships that may exist between events.
Independent variables
Experimental factors that a researcher manipulates.
Informed consent
An ethical principle requiring that research participants be told enough to enable them to choose whether they wish to participate.
Mundane realism
The degree to which an experiment is superficially similar to everyday situations.
Naturalistic fallacy
The error of defining what is good in terms of what is observable.
Observational research methods
Where individuals are observed in natural settings, often without awareness, to provide the opportunity for objective analysis of behavior.
Random assignment
The process of assigning participants to the conditions of an experiment such that all persons have the same chance of being in a given condition.
Random sample
A survey procedure in which every person in the population being studied has an equal chance of being included.
Social neuroscience
An integration of biological and social perspectives that explores the neural and psychological bases of social and emotional behaviors.
Social psychology
The scientific study of how people think about, influence, and relate to one another.
Social representations
Socially shared beliefs; widely held ideas and values, including our assumptions and cultural ideologies.
Theory
An integrated set of principles that explain and predict observed events.