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Types of memory
Procedural - how to do something
Semantic - facts or meaning
Episodic - experiences / personal events
Encoding
The process of converting information into a format that can be stored in our memory
Types of encoding
Visual - stored as a mental image
Acoutsitc - stored as a mental recording
Semantic - stored as a fact
Types of Retrieval
Free recall - no additional help or aid
Recognition - able to identify something seen before
Cued Recall - using a clue
Multi-Store Model of Memory
Sensory input into the sensory store
information forgotten due to decay
information moves to STM store through
attention
information forgotten due to decay and displacement
infiormation maintained by rehearsal
information into LTM through encoding
Components of the MSM
Sensory Store
in the form it arrives
limited but unmeasureable capacity
stays for >1 second
STM
acousticly
7±2 items
stays for 20-30 seconds
LTM
semantic
boundless
lifetime
Murdock’s Serial Position Study
10 - 40 words of the 4,000 most common english words
103 psychology students tested in groups after listening to words
Higher recall for words at the beginning and end of the list due to primacy and recency effect
likelihood of remmebering word is related to its position in a series
Evaluation of Murdock’s Serial Position Study
Lab experiment
the researcher was able to control extraneous variables to ensure it was only the IV affecting the DV
Low mundane realism
research only tells us about one aspect of memory that we do not use alot
Low populational Validity
the sample was 103 psychology students which is not representative of the global population
Bartlett’s ‘War of The Ghosts’ Study
Two conditions:
tell the story to someone and have them tell it to someone else
tell the story to someone and then ask them about it again later
The story was altered by ppts as ir was passed on and became more european sounding
memory is reconstructive and reconstructs things to make them more familiar
Evaluation of Bartlett’s ‘War of The Ghosts’ Study
Used lots of different materials but found similar results
shows that the results were not due to the specific source material - increased validity
good mundane realism
the part of memory tested is soemthing commonly used - results have more real world app
low control
study was conducted casually and participants were not given very clearx instructions
Theory of Reconstructive Memory
Memory is an active process
memories are changed to fit what we know
Fragments of stored information are reassembled during recall
we have to try to make sense of the things we recall
effort after meaning
Baddeley and Godden’s Diving experiment
18 divers listened to 36 unrelated words, 9 on thr surface, 9 underwater.
four minutes late theyre tested in four groups:
learned and recalled in the same place
UU
SS
and learned and recalled different places
US
SU
Divers taugh and tested in the same places had a higher recall
Evaluation of Baddeley and Godden’s Diving experiment
recall was short term
participants recalled the words almost immediately meaning it doesnt show us the long term effects of context
low ecological validity
the context of the task was at a beach or underwater, which is not a representative location
low mundane realism
research only tells us about one aspect of memory that we do not use alot
Types of Interference
Retroactive - Old information prevents recall of newer information
Proactive - More recent information prevents recall of olderinformation
McGeoch and McDonald (1931)
using repeated measures M and M gave ppts various word lists to memorise
once theyd learned the first word list to 100% they were given a second list of either
Synonyms
Anonyms
Unrelated
Nonsense
Numbers
The most similar word lists had the lowest recall and thr greatest interference
Evaluation of McGeoch and McDonald (1931)
Low ecological validity
context of the study was in a “lab“ which is not representative of our usual environment
Low mundane realism
not representative of tasks we do in everyday life
Done in a highly controlled environment
researchers used counterbalancing to combat order effevts, increasing validity
Elizabeth Loftus’ False Memories Study
Participants read stories from their childhood
between 1 and 2 weeks later ppts were asled which story they thought was falso and told which one it was
68% of true stroies were remembered by participants
25% recalled the false study
Its possible for people to ‘remember’ an event that was suggested to them
Evaluation of Elizabeth Loftus’ False Memories Study
High mundane realism
retelling stories is something people do alot which gives the study higher validity
real world application
changed the way courts deal with eyewitness testimonies - no longer regarded as reliable
ethical issues
participants may be left with implanted false memories even after debrief