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Classical Conditioning
Learning through association, where a neutral stimulus becomes associated with a reflexive response.
Unconditioned Stimulus (UCS)
A stimulus that naturally triggers a response without prior learning (e.g., food).
Unconditioned Response (UCR)
A natural, unlearned reaction to the unconditioned stimulus (e.g., salivating to food).
Conditioned Stimulus (CS)
A previously neutral stimulus that, after being paired with the UCS, triggers a conditioned response.
Conditioned Response (CR)
A learned response to the conditioned stimulus, similar to the unconditioned response.
Acquisition
The initial phase of learning in classical conditioning when the CS and UCS are paired.
Extinction
The weakening of a conditioned response when the conditioned stimulus is repeatedly presented without the unconditioned stimulus.
Spontaneous Recovery
The reappearance of a conditioned response after it has been extinguished and time has passed.
Generalization
When a conditioned response occurs to stimuli similar to the conditioned stimulus.
(Conditioning) Discrimination
The ability to differentiate between the conditioned stimulus and other stimuli that are different.
One-Trial Conditioning
Learning that occurs after just one pairing of the CS and UCS.
Aversion Therapy
Using classical conditioning to create a negative response to a harmful stimulus.
Learned Helplessness
When a subject learns that it cannot escape a bad situation, so it stops trying, even if conditions change.
Biological Preparedness
The idea that organisms are biologically predisposed to form associations that aid survival.
Instinctive Drift
The tendency for animals to revert to instinctive behaviors that interfere with conditioned responses.
Operant Conditioning
Learning where behaviors are shaped by consequences, like rewards or punishments.
Positive Reinforcement
Adding a pleasant stimulus to increase a behavior.
Negative Reinforcement
Removing an unpleasant stimulus to increase a behavior.
Positive Punishment
Adding an unpleasant stimulus to decrease a behavior.
Negative Punishment
Removing a pleasant stimulus to decrease a behavior.
Shaping
Gradually reinforcing behaviors that get closer to the desired behavior.
Token Economy
A system where tokens are earned for good behavior and exchanged for rewards.
Partial Reinforcement
Reinforcing a behavior only sometimes, which makes it more resistant to extinction.
Fixed Ratio
A reinforcement schedule where reinforcement occurs after a set number of responses.
Variable Ratio
A reinforcement schedule where reinforcement occurs after an unpredictable number of responses.
Fixed Interval
A reinforcement schedule where reinforcement occurs after a set amount of time.
Variable Interval
A reinforcement schedule where reinforcement occurs at unpredictable time intervals.
Observational/Social Learning/Modeling
Learning by watching others and imitating their behavior.
Latent Learning
Learning that occurs without immediate reward, but is demonstrated later when needed.
Insight Learning
A sudden realization of how to solve a problem without trial and error.
Mere Exposure Effect
Preference for things simply because we are familiar with them.
Central Route
Persuasion through logical arguments and deep thinking.
Peripheral Route
Persuasion influenced by superficial cues like attractiveness.
The Halo Effect
Assuming positive traits in one area mean positive traits in others.
Foot-in-the-Door
A small request is followed by a larger one.
Door-in-the-Face
A large request is made first, followed by a smaller one.
Social Reciprocity Norm
The expectation to return benefits for benefits received.
Dispositional Attribution
Explaining behavior by personality traits.
Situational Attribution
Explaining behavior by external circumstances.
Self-Fulfilling Prophecy
When expectations cause someone to act in ways that make the expectation come true.
Fundamental Attribution Error/Bias
Overestimating personal traits and underestimating situational factors.
Self-Serving Bias
Attributing successes to oneself and failures to external factors.
Cognitive Dissonance
Discomfort from holding conflicting thoughts or beliefs.
False Consensus Effect
Overestimating how much others share our opinions or behaviors.
Just World Bias
Believing people get what they deserve, often leading to victim-blaming.
Social Comparison Theory
Determining self-worth by comparing ourselves to others.
Out-Group Homogeneity Bias
Believing that members of an out-group are more similar than they really are.
In-Group Bias
Favoring one’s own group over others.
Belief Perseverance
Holding onto beliefs even after they’re disproven.
The Bystander Effect
Less likelihood of helping in an emergency when others are present.
Norms
Social rules about expected behavior in certain situations.
Social Loafing
Putting in less effort when working in a group compared to working alone.
Group Polarization
Group discussions make individuals' beliefs more extreme.
Groupthink
Prioritizing group harmony over critical thinking, often leading to poor decisions.
Deindividuation
Losing self-awareness and acting impulsively in group situations.
Social Facilitation
Performing better on tasks when others are watching.
Social Impairment
Performing worse on tasks when others are watching.
Solomon Asch’s Conformity Study
A study showing individuals often conform to a group’s wrong answer.
Stanley Milgram’s Obedience Study
A study demonstrating people’s willingness to obey authority, even when it involves harming others.