Research support
Strength - other studies have also demonstrated the influence of situational variables on obedience
Field experiment by Bickman (1974) had three confederates in different outfits (smart, milkman, security guard) and got them to ask citizens to perform simple tasks
People were twice as likely to obey the confederate dressed as the guard rather than the man in a jacket and tie
Supports the view that a situational variable, such as uniform does have a powerful effect on obedience
Cross-cultural replications
Strength - Milgram’s findings have been replicated in other cultures
Meeus and Raaijmakers (1986) in a more realistic scenario ordered participants to say stressful things in an interview to someone (confederate) desperate for a job. 90% of participants obeyed
Also used a proximity variation with the person giving the orders wasn’t present - obedience dropped
Suggests that Milgram’s findings on obedience are not just limited to Americans or men, but are also valid across cultures and apply to women too
Counterpoint to cross-cultural replications
Smith and Bond (1998) identified just 2 replications between 1968 and 1985 that took place in India and Jordan - both cultures very different to the US
Whereas other countries involved (Spain, Australia, Scotland) are culturally similar to the US when regarding their notions of authority
Therefore, it may not be appropriate to conclude that Milgram’s findings (including the situational variables_ apply to people in all or most cultures)
Low internal validity
Limitation - participants may have been aware that the procedure was fake
Milgram recognised that in his uniform variation (where the Experimenter was a ‘member of the public’) that some of the participants figured out the truth
Therefore it is unclear whether the findings are genuinely due to the operation of obedience or because the participants saw through the deception and just ‘play-acted’ aka responded to demand characteristics
The danger of the situational perspective
Milgram’s research findings support a situational explanation of obedience (proximity, location and uniform)
But this perspective has been criticised by psychologists as it offers an excuse for evil behaviour.
For example, it is offensive to survivors of the Holocaust to suggest that the Nazis were simply obeying orders
Milgram’s explanation also ignores the role of dispositional factors (such as personality), implying that the Nazis were victims of situational factors beyond their control