Sample
who the data is collected from
Population
the entire group attempting to collect data from
Retrospective
looking at past data
Prospective
looking at data over multiple days/month/years
Generalization
to generalize about a population based on one study; can only be done is all participants are randomly selected/sampled; rare
Causation
casual relationship between two events; one caused another to happen
Experiment
treatments are imposed
Observational study
treatments are not imposed
Simple Random Sample
1.) Define the population
2.) Choose your sample size
3.) List the population
4.) Assign numbers to the units
5.) Find unique random numbers
6.) Select the samp
Stratified Random Sample
1.) Define the strata (homogenous groups) needed
2.) Define the sample size needed
3.) Randomly select from each strata
4.) Review and combine results
Cluster Sample
1.) Define the populations
2.) Divide into clusters (heterogenous groups)
3.) Randomly select (a) cluster(s) to use as the sample
Systematic Sample
1.) Decide a sample size
2.) Randomly select a number
3.) Choose every nth subject starting from that number (n)
Convenience Sampling
Only surveying those “easy to reach”
Voluntary Response Sample
Allows people to choose to be in the sample by responding to a general invitation; self-selecting
Wording Bias
When questions are worded in a way that persuades the responder
Non-Response Bias
When an individual refuses to respond/participate
Response Bias
When there is a systematic pattern of inaccurate answers to a survey question; lying
Undercovering
When some members of the population are less likely to be chosen or cannot be choses
Single Blinding
Either the subjects or the people who interact with them do not know which treatment a subject is recieving
Double Blinding
either the subjects nor those who interact with them do not know which treatment a subject is receiving
Placebo
Treatment that has no active ingredient, but is otherwise like other treatments; control group
Placebo effect
Describes the fact that some subjects in an experiment will respond favorably to any treatment, even an inactive treament
Experimental units
Unit to which a treatment applies; who is the experiment on; subjects
Control group
Used to provide a baseline for comparing the effects of other treatments; does not have to be a control group
Confounding Variable
a variable related to the explanatory variable and influences the response causing a misconception of the two being associated
Factor
a categorical explanatory variable
Levels
values of a factor
Treatment
a particular combination of values for the factors
Comparison
compare 2 or more treatments
Random Assignment
randomly assigns experimental units to treatments
Control
keep all other variable that might affect the response the same for all groups
Replication
use as many experimental units as possible in each group
Completely randomized experiment
assigns experimental units to the treatments strictly by chance; random half are to do one treatment and the other are to do other
randomized block design
separates experimental units into groups based on some homogenous characteristic and then randomly assigned treatments within each block
matched pairs design
creates blocks by matching pairs of similar experimental unit; the pair can be just one person doing both experiments seperately