MGMT 3943 Exam #2 (Finch)

Nostalgia Tourism

Stadiums, sporting events, and other sites popular tourist destinations

MLB Fenway Park

Oldest MLB ball park

MLB Wrigley Field

2nd Oldest part

MLB Hall of Fame

Cooperstown, NY

- First HOF Class 1936: Ruth, Cobb, Mathewson, Wagner, Walter Johnson

MLB SF Giants Stadium

AT&T Park

Privately financed

NFL Lambeau Field

Packers field

Packers Hall of Fame

Legendary tailgating

NFL Hall of Fame

Canton, OH

NBA Hall of Fame

Naismith Hall of Fame

Springfield, Mass

College: Notre Dame Stadium

College: Husky Stadium

College: University of Tennessee

Seats 102,000

College: Rose Bowl

Pasadena, CA

College: Duke Basketball

Cameron Indoor Stadium

Seats 9,300

Golf Master's tournament

April

Augusta, GA

Pebble Beach

Hosted numerous US opens

Golf St. Andrews

Genesis of Golf Scottland

NASCAR Daytona Speedway

Febraury

Indianapolis Speedway

Memorial Day weekend

250,000 capacity

Churchhill Downs

Kentucky Derby

Surfing: Hawaii's North Shore

Winter contests

50 ft waves

Olympics Athens, Greece

Original 1896

English soccer

Meeting in 1863 led to official split of rugby and soccer

FIFA

Began plans for international tournament

- 1st World Cup: 1930 in Uruguay

Headquarters in Zurich, Switzerland

FIFA Sponsors

Coke, Visa, Emirates, Sony, Adidas, Kia

Pele

Brazilian soccer player

Signed with NY Cosmos in 1975 for $4.5M

Soccer leagues

Professional leagues all over the world

Europe: Premier League (top pro league in England)

UEFA Champions league: Top 32 pro teams all over Europe

League qualifications

Relegation:

Bottom 3 teams of 20 drop to lower level of competition next season

Top three teams move up to Premier league

Soccer Salaries

No salary caps

- Ex. Real Madrid bought Ronaldo from Manchester United for $131M

Soccer's highest paid players

1. Ronaldo (80M)

2. Messi (63M)

3. Ibrahimovic (40M)

MLS

Soccer in the USA

- Seattle Sounders, Portland, Toronto, Vancouver

Machester United

300 M + fans all over the world

Known as Reds and Red Devils

Old Trafford Stadium

Wayne Rooney

Very popular in Asia

Manchester United Economic IMpact

Team value: $3.1 B

Owned by Tampa Bay Buccaneers

Recreational sports

Bowling, golf, billiards

Racquet Sports

Tennis, recquetball

Outdoor Sports

Fishing, camping, hiking, hunting

Extreme Sports

Skateboarding, BMX

US Bowling Congress

3M Memebers

PBA (Professional Bowlers Association)

4,000 members

Denny's PBA tour, 21 official events, $232,000 prize money

Sponsons: Bayer, Lumber liquidators

Billiards Congress of America

Non Profits

Lifestyle marketing

WPBA

9 ball events on ESPN

Boston Marathon

Run since 1897

20,000 participants, 500,000 Spectators

Largest sporting event in New England

Fitness Industry

$13B+ revenues

22M+ Health club members

EXOS

Private training facility, primarily focused on elite athletes

Why do the networks/channels want sports programming?

- Satisfy demand for entertainment

- Sell advertising slots for profits

Unique Media Programs

MLB - all team websites are identical

Yankees- YES Network, Red Sox- NESN

NCAAS football- SEC and CBS, Notre Dame and NBC

NHL- Outdoor Life Network, NBC finals

Two new sports TV channels

- NFL Network

- Big 10 Network

NBC and Olympics

Exclusive North American media rights

First live baseball radio broadcast

KDKA, Pittsburgh, 1921

First televised sporting event

College baseball game between Columbia and Princeton, 1939 on NBC

Netowrks

BNC, CBS, FOX, ABC

Fox and USC

Cable

ABC/ESPN, FoxSports1, NBC SN

Satellite

Dish, DirecTV

Regional Sports Networks

FoxSportsSouthwest : Rangers $150M

TimeWarnerCable: LA Lakers %150M

Click-through rate:

Measures how many times an advertisement is clicked

Useability

How user-friendly is the website

Navigation

How easy is it to find what you are looking for

Why people use the internet

1. Info

2. Buy things

3. Be entertained

4. Be part of community

Sport Sponsor's use of internet

Allstate using website combination with TV advertising

Sonic sponsors local and regional athletics

Website mistakes

- The site tells how good the team is but not how the site can help the fans

- Lack of a focal point

- No search box

- No link back to home page

Website exs

Colorado Buffs

Nebraska Huskers

Sport law

- traditional view: Doesn't exist, sport is already governed by the legal systems

ex. Maurice Clarett Lawsuit against the NFL

- Moderate view: Body of law relations to sport isn't fully developed

ex. MLB's limited duty rule

- Alternative view: Sports law already exists

Charitable Gambling

Bingo, raffles

Casino gaming

slots, card games, table games

Parimutuel wagering

Horses, greyhounds, jai alai

Gambling scandals

1919 Black sox - threw World Series vs. Reds

NCAA 2003 Student-athlete Gambling Study

Males: College - 17.2%, Any - 28.8%

Females: college - 5.9%, Any - 8.8%

Michael Franzese

Mobster, involved with fixing college and pro games

Negotiator styles

1. Avoider : Prefers not to get involved in disputes

2. Accommodator: Resolves conflict by solving the other party's problem

3. Competitor: First instinct is to se "zero sum" allocations

4. Compromiser: Favors deals that give something to each party

5. Collaborator: Tries to fins a way for both parties to get the best outcome

Negotiation

To confer with another or others in order to come to terms or reach an agreement

Quick Pointers for negotiation

- Information sharing

- Look for alternatives that can help with both teams

- Find out what the other teams "real" problem/desire is

- Know your goals

Current Agency Examples

- Creative Artist: Peyton Manning, Carmelo Anthony, Dwayne Wade

- Relativity Sports: Dwight Howard, Dez Bryant

- Borad Corporation: Justin Verlander, Larry Fitzergerald, Miguel Cabrera

- Octagon: Stephen Curry, Rudy Gay, Felix Hernandez

- Wasserman Media Group: Derrick Rose, Andrew Luck, Russell Westbrook

Corporate Social responsibility

Social, environmental, economic

Business exist to drive commerce and make profits

Sports Management and Social responsibility

Be aware of social consequences of management decisions

- Always take the headline test

What is Tourism

Travel beyond one's immediate dwelling place for business or recreation

- Temporary, voluntary, circular, distance

Tourism trends

Time

Discretionary income

Knowledge and communication

travel infrastructure

Tourism growth

Youth sport travel : $7B

- Rocky Top Sports World

What is Sport Tourism?

Travel that includes attendance or participation in a sporting activity, whether or not this is the primary purpose of the travel

3 Types of Sport tourism

Active

Event

Nostalgia

Active Sport Tourism

A trip in which the tourist takes part in a sport

Golf, skiing, hiking

Event Sport tourism

Trip in which the tourist watches a sport even

Super Bowl, World Cup

Nostalgia Sport tourism

Tourist visits a sport-themed attractive

Baseball Hall of Fame, Negro League Baseball Museum

Place attachment

Sense of identity people develop with a location based on a sports team or figure

Clemson

Place pride

Feelings of pride in a community arising out of the success of their local sport teams or athletes

Jenks, OK

Worldwide Sport tourism

Mega events: Olympics, World Cup, European

Regional events: NFL Super Bowl, Cricket, Tour de France

Economic Impact of Tourism

Direct: Employment umbers, spending for goods and services

Indirect: Direct impact X economic muliplier

Taxes on travelers

General fund, Convenetion and Visitors Bureau, Convention facilities, other travel related programs

U Minnesota Duluth

Won first D1 Women's Ice Hockey Championship

Head coack is Canadian

NBA

International players

NBA Europe Live

Thunder pre-season games

NFL

Arizona Cardinals/49ers have game in mexico City

Considering and NFL London Frnachise

MLB

Season openers in Japan and Australia

China

1971 - US Ping-pong team invited to china

Lead to diplomatic relations - President Nixon visit

1900 Paris

Women participated for the first time

1904 St Louis

Only 12 nations and 41 Events

1908 London

Multi purpose stadium - White City Stadium

1912 Stockholm

Jim Thorpe

1920 Antwerp

Introduction of 5 Olympic rings

1924 Paris

Paavo Nurmi (The Flying Finn) won 5 golds

1928 Amsterdam

First Olympic Flame

46 nations, 109 Events